Gerente de Estrategia de Contenidos y SEO

Placements24; Oaxaca de Juárez; On-site; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary and bonuses

Health insurance

Professional development & conferences

Generous paid time off

Job summary

WhatJobs Direct in Oaxaca City, Oaxaca seeks a strategic Content Strategy and SEO Manager to lead online content initiatives. You will develop a comprehensive content strategy aligned with marketing goals and SEO best practices, driving organic traffic and engagement across website, blog, social channels, and emails.

The role requires a data-driven mindset, expertise in keyword research, on-page/off-page SEO, and CMS familiarity (WordPress), with collaboration across design, marketing, and

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 4 years of experience in content strategy, content creation, and SEO.
• Proven success in developing and implementing content strategies that drive organic traffic and engagement.
• Expertise in keyword research, on-page/off-page SEO, and technical SEO principles.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Exceptional writing, editing, and proofreading skills in Spanish.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Experience managing content calendars and collaborating with creative teams.
• Familiarity with content management systems (CMS) like WordPress.

Responsibilities

• Develop and oversee the execution of a company-wide content strategy aligned with business goals and SEO best practices.
• Conduct in-depth keyword research and competitive analysis to identify content opportunities and optimize existing content.
• Create, edit, and manage a content calendar across multiple platforms, including website, blog, social media, and email newsletters.
• Optimize all published content for search engines to improve organic visibility and drive qualified traffic.
• Analyze content performance using web analytics tools and SEO platforms, providing regular reports on key metrics.
• Collaborate with design, marketing, and product teams to ensure content is engaging, accurate, and on-brand.
• Manage freelance writers and content creators, providing clear briefs and editorial guidance.
• Stay abreast of the latest SEO trends, algorithm updates, and content marketing innovations.

Skills

Content strategy

SEO

Keyword research

Analytics

Editing

WordPress

Education

Bachelor's degree in Marketing/Communications/Journalism/English

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

About the Role

Our client, WhatJobs Direct, is seeking a strategic and data-driven Content Strategy and SEO Manager to lead their online content initiatives in Oaxaca City, Oaxaca. This role is crucial for enhancing our client's digital footprint and driving organic traffic through expertly crafted content and robust SEO practices. You will be responsible for developing and executing a comprehensive content strategy that aligns with marketing objectives, target audience needs, and SEO best practices. The ideal candidate will have a deep understanding of content marketing principles, SEO techniques, and the ability to translate complex data into actionable insights. This is a fantastic opportunity to shape the narrative and online presence of a growing business.

Key Responsibilities

• Develop and oversee the execution of a company-wide content strategy aligned with business goals and SEO best practices.


• Conduct in-depth keyword research and competitive analysis to identify content opportunities and optimize existing content.


• Create, edit, and manage a content calendar across multiple platforms, including website, blog, social media, and email newsletters.


• Optimize all published content for search engines to improve organic visibility and drive qualified traffic.


• Analyze content performance using web analytics tools (e.g., Google Analytics) and SEO platforms, providing regular reports on key metrics.


• Collaborate with design, marketing, and product teams to ensure content is engaging, accurate, and on-brand.


• Manage freelance writers and content creators, providing clear briefs and editorial guidance.


• Stay abreast of the latest SEO trends, algorithm updates, and content marketing innovations.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.


• Minimum of 4 years of experience in content strategy, content creation, and SEO.


• Proven success in developing and implementing content strategies that drive organic traffic and engagement.


• Expertise in keyword research, on-page/off-page SEO, and technical SEO principles.


• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.


• Exceptional writing, editing, and proofreading skills in Spanish.


• Strong analytical skills with the ability to interpret data and generate actionable insights.


• Experience managing content calendars and collaborating with creative teams.


• Familiarity with content management systems (CMS) like WordPress.

Benefits

• Competitive salary and performance-based bonuses.


• Comprehensive health, dental, and vision insurance.


• Opportunities for ongoing professional development and training.


• A stimulating work environment in historic Oaxaca City, Oaxaca.


• Support for attending industry conferences and workshops.


• Generous paid time off and holiday schedule.


• The chance to lead content strategy for a forward-thinking company.