Director de Marketing Turístico – Oaxaca (Híbrido)

Placements24; Oaxaca de Juárez; Hybrid; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work

Health benefits

Professional development

Flexible work

Job summary

Placements24 is seeking a strategic Gerente de Marketing Turístico to lead marketing efforts for Oaxaca’s tourism sector. You will design and implement marketing strategies to attract visitors and elevate Oaxaca’s global appeal, coordinating with local stakeholders and agencies.

The role demands strong digital marketing expertise, a track record in brand management, and ability to analyze market trends. A hybrid work setup and opportunities for professional development are offered.

Qualifications

• Minimum of 5 years of experience in marketing with a focus on tourism or destination marketing.
• Proven track record of developing and executing successful marketing campaigns.
• Strong expertise in digital marketing channels and analytics tools.

Responsibilities

• Develop and execute comprehensive marketing strategies for Oaxaca tourism.
• Manage digital campaigns including social media, SEO/SEM, email, and content creation.
• Oversee brand management and ensure consistent messaging across platforms.
• Conduct market research and analyze trends to identify opportunities.
• Collaborate with local stakeholders, government agencies, and private businesses.
• Manage advertising budgets and track campaign performance.
• Organize and participate in tourism fairs and promotional events.
• Develop marketing materials like brochures, websites, and videos.
• Monitor online reputation and engage with online communities.
• Report on marketing activities and effectiveness to senior management.

Skills

Digital marketing

Brand management

Content creation

Analytics

Communication

Strategic thinking

Education

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Bachelor's degree in Tourism

Tools

Google Analytics

CMS

CRM software

SEO/SEM tools

Social media management tools

Job description

Placements24 is seeking a strategic Gerente de Marketing Turístico to lead marketing efforts for Oaxaca’s tourism sector. You will design and implement marketing strategies to attract visitors and elevate Oaxaca’s global appeal, coordinating with local stakeholders and agencies.

The role demands strong digital marketing expertise, a track record in brand management, and ability to analyze market trends. A hybrid work setup and opportunities for professional development are offered.