Estratega de Contenido Creativo

Placements24; Saltillo; Hybride; MXN 420 000 - 660 000; Plein temps

Avantages offerts par ce poste

Competitive salary and bonuses

Health, dental, and vision insurance

Professional development opportunities

Creative and collaborative work环境

Remote work flexibility

Résumé du poste

Placements24 in Saltillo, Mexico is seeking a highly creative Estratega de Contenido to develop compelling narratives and engaging content strategies across websites, social media, blogs, and email campaigns.

The role requires a proven ability to translate business goals into captivating content, with strong storytelling, SEO, and CMS (WordPress) experience, and a track record of driving audience engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• At least 4 years in content strategy, marketing, or copywriting.
• Proven ability to drive engagement with content strategies.
• Excellent writing, editing, and proofreading skills.
• Experience with SEO practices and keyword research tools.
• Proficiency with WordPress CMS.
• Strong understanding of social media and digital marketing.
• Ability to analyze data and derive insights from metrics.
• Excellent project management and organizational skills.
• Creative storyteller with professional branding context.

Responsabilités

• Develop and execute comprehensive content strategies aligned with marketing goals and brand objectives.
• Conduct market research and audience analysis to identify opportunities and trends.
• Create content calendars and editorial plans for multiple channels.
• Oversee content creation across blogs, social media, website copy, case studies, and video scripts.
• Ensure content is on-brand, consistent in style and optimized for SEO.
• Collaborate with designers and videographers to produce multimedia assets.
• Analyze content performance metrics and refine strategies for engagement.
• Manage distribution across social, email, and paid channels.
• Stay updated on content marketing best practices and trends.

Connaissances

Content strategy

SEO knowledge

Editing

Data analysis

Project management

Storytelling

Formation

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Outils

WordPress

Google Analytics

Keyword research tools

Description du poste

About the Role

Our client is seeking a highly creative and analytical Estratega de Contenido to develop compelling narratives and engaging content strategies for their diverse brand portfolio. This role, based in Saltillo , is central to enhancing our client's digital presence and connecting with target audiences through impactful storytelling. You will be responsible for conceptualizing, planning, and overseeing the creation of content across various platforms, including websites, social media, blogs, and email campaigns. We are looking for an individual with a proven ability to understand brand voice, target audience motivations, and the evolving digital landscape. The ideal candidate is a master storyteller with a strategic mindset, capable of transforming business objectives into captivating content initiatives. This is an excellent opportunity to shape brand perception and drive engagement for prominent clients.

Key Responsibilities

• Develop and execute comprehensive content strategies aligned with marketing goals and brand objectives.
• Conduct market research and audience analysis to identify content opportunities and trends.
• Create compelling content calendars and editorial plans for various channels.
• Oversee the creation of high-quality content, including blog posts, articles, social media updates, website copy, case studies, and video scripts.
• Ensure all content is on-brand, consistent in style and tone, and optimized for SEO
• Collaborate with designers, videographers, and other content creators to produce engaging multimedia assets.
• Analyze content performance metrics and use data to refine strategies and improve engagement.
• Manage content distribution across digital platforms, including social media, email marketing, and paid promotion.
• Stay updated on industry best practices and emerging content marketing trends.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 4 years of experience in content strategy, content marketing, or copywriting.
• Proven ability to develop and execute successful content strategies that drive engagement and achieve business goals.
• Excellent writing, editing, and proofreading skills with a keen eye for detail and a strong command of language.
• Experience with SEO best practices and keyword research tools.
• Proficiency in content management systems (CMS) such as WordPress.
• Strong understanding of social media platforms and digital marketing channels.
• Ability to analyze data and derive actionable insights from content performance metrics.
• Excellent project management and organizational skills.
• Creative thinking and a passion for storytelling in a professional context for this role in Saltillo .

Benefits

• Competitive salary and potential for performance bonuses.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and continuous learning in content strategy.
• A creative and collaborative work environment.
• Flexibility for remote work arrangements.
• Exposure to diverse industries and challenging projects.
• Generous paid time off and holiday schedule.
• Company-sponsored training and workshops.