Content Strategy & SEO Lead – Oaxaca

Placements24; Oaxaca de Juárez; Sur place; MXN 600 000 - 900 000; Plein temps

Avantages offerts par ce poste

Competitive salary and bonuses

Health insurance

Professional development & conferences

Generous paid time off

Résumé du poste

WhatJobs Direct in Oaxaca City, Oaxaca seeks a strategic Content Strategy and SEO Manager to lead online content initiatives. You will develop a comprehensive content strategy aligned with marketing goals and SEO best practices, driving organic traffic and engagement across website, blog, social channels, and emails.

The role requires a data-driven mindset, expertise in keyword research, on-page/off-page SEO, and CMS familiarity (WordPress), with collaboration across design, marketing, and

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 4 years of experience in content strategy, content creation, and SEO.
• Proven success in developing and implementing content strategies that drive organic traffic and engagement.
• Expertise in keyword research, on-page/off-page SEO, and technical SEO principles.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Exceptional writing, editing, and proofreading skills in Spanish.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Experience managing content calendars and collaborating with creative teams.
• Familiarity with content management systems (CMS) like WordPress.

Responsabilités

• Develop and oversee the execution of a company-wide content strategy aligned with business goals and SEO best practices.
• Conduct in-depth keyword research and competitive analysis to identify content opportunities and optimize existing content.
• Create, edit, and manage a content calendar across multiple platforms, including website, blog, social media, and email newsletters.
• Optimize all published content for search engines to improve organic visibility and drive qualified traffic.
• Analyze content performance using web analytics tools and SEO platforms, providing regular reports on key metrics.
• Collaborate with design, marketing, and product teams to ensure content is engaging, accurate, and on-brand.
• Manage freelance writers and content creators, providing clear briefs and editorial guidance.
• Stay abreast of the latest SEO trends, algorithm updates, and content marketing innovations.

Connaissances

Content strategy

SEO

Keyword research

Analytics

Editing

WordPress

Formation

Bachelor's degree in Marketing/Communications/Journalism/English

Outils

Google Analytics

Google Search Console

SEMrush

Ahrefs

Description du poste

WhatJobs Direct in Oaxaca City, Oaxaca seeks a strategic Content Strategy and SEO Manager to lead online content initiatives. You will develop a comprehensive content strategy aligned with marketing goals and SEO best practices, driving organic traffic and engagement across website, blog, social channels, and emails.

The role requires a data-driven mindset, expertise in keyword research, on-page/off-page SEO, and CMS familiarity (WordPress), with collaboration across design, marketing, and