Gerente de Desarrollo de Mercado - Tijuana

Placements24; Tijuana; Hybrid; MXN 900,000 - 1,350,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Health insurance & retirement plans

Paid time off

Hybrid work model in Tijuana

Job summary

Placements24 seeks a Market Development Manager to lead initiatives in Tijuana and the Baja California region. You will identify opportunities, build strategic partnerships, and expand the client footprint in this border city.

You will analyze market trends, conduct feasibility studies, and collaborate with product, sales, and marketing teams to bring new offerings to market. A strong track record in business development and cross-functional leadership is required.

Qualifications

• Bachelor's degree in Business Administration, International Business, Marketing, or a related field.
• MBA or advanced degree preferred.
• 6+ years in market development, business strategy, or related roles.
• Proven ability to identify and capitalize on new market opportunities.
• Fluent in Spanish and English; strong negotiation and presentation skills.

Responsibilities

• Identify and evaluate new market opportunities in the Tijuana region.
• Develop and implement strategic market entry and expansion plans.
• Build relationships with partners, government entities, and industry leaders.
• Conduct market research, competitive analysis, and feasibility studies.
• Collaborate with product, sales, and marketing to align strategies.
• Lead cross-functional teams to drive market development initiatives.
• Monitor performance and provide actionable recommendations to management.
• Represent the company at industry events and conferences.

Skills

Analytical thinking

Strategic thinking

Problem solving

Negotiation

Communication

Presentation skills

Partnership management

Cross-functional leadership

Bilingual English/Spanish

Education

Bachelor's degree in Business Administration/International Business/Marketing or related field

MBA preferred

Tools

CRM systems

Market research tools

Job description

About the Role

Our client is seeking an innovative and strategic Market Development Manager to lead initiatives in the dynamic region of Tijuana, Baja California . This role is instrumental in identifying new market opportunities, driving strategic partnerships, and expanding our client's footprint in this key border city. The ideal candidate will possess a deep understanding of market dynamics, a proven ability to develop and execute growth strategies, and strong leadership skills. You will be responsible for analyzing market trends, identifying potential business ventures, and collaborating with cross‑functional teams to bring new products and services to market. This position offers a unique opportunity to shape the future growth of our client in a strategically important location.

Key Responsibilities

• Identify and evaluate new market opportunities and potential business ventures in the Tijuana region.
• Develop and implement strategic market entry and expansion plans.
• Build and maintain strong relationships with key stakeholders, including partners, government entities, and industry leaders.
• Conduct in‑depth market research, competitive analysis, and feasibility studies.
• Collaborate with product development, sales, and marketing teams to align strategies and ensure successful market penetration.
• Lead cross‑functional project teams to execute market development initiatives.
• Monitor market performance, analyze results, and provide actionable recommendations to senior management.
• Represent the company at industry events and conferences.

Requirements

• Bachelor's degree in Business Administration, International Business, Marketing, or a related field; MBA preferred.
• Minimum of 6 years of experience in market development, business strategy, or related roles.
• Proven track record of identifying and capitalizing on new market opportunities.
• Strong analytical, strategic thinking, and problem‑solving skills.
• Excellent negotiation, communication, and presentation skills.
• Experience in business development, partnership management, and cross‑functional team leadership.
• Familiarity with the economic and business environment of Tijuana and the border region.
• Proficiency in market research tools and CRM systems.
• Fluent Spanish and English are required.

Benefits

• competitive salary package
• performance-based bonuses
• comprehensive benefits program including health insurance, retirement plans, and paid time off
• Opportunities for professional development and career advancement are significant.
• This role offers a hybrid work model, providing flexibility while requiring presence in Tijuana, Baja California for key meetings and events.

Join a forward‑thinking company committed to innovation and growth.