Gerente de Desarrollo de Mercado - Consumo Masivo

Placements24; Cuernavaca; Hybrid; MXN 700.000 - 950.000; Vollzeit

Benefits dieser Stelle

Health insurance

Dental insurance

Vision insurance

Life insurance

Retirement savings plan

Zusammenfassung

Placements24 is seeking a Market Development Manager to drive expansion in Cuernavaca, Morelos. The role focuses on identifying opportunities, launching new products, and forging key partnerships to boost brand presence and sales.

You will lead market analyses, develop strategic plans, and collaborate with marketing, sales, and product teams to deliver profitable growth in the consumer goods sector.

Qualifikationen

• Bachelor’s degree in Marketing, Business Administration, Economics, or related field; MBA preferred.
• 5+ years in market development, brand or product management, or strategic sales in FMCG.
• Proven track record of launching new products or entering new markets.
• Strong understanding of consumer behavior, segmentation, and go-to-market strategies.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Outstanding communication, presentation, and negotiation abilities.
• Proficiency in market research methodologies and data analysis tools.
• Spanish fluency; English proficiency desirable.

Aufgaben

• Identify and evaluate new market opportunities, trends, and competitive dynamics within the consumer goods sector.
• Develop and execute comprehensive market development strategies and business plans to achieve growth objectives.
• Spearhead the launch of new products and services, including market analysis, positioning, and go-to-market planning.
• Build and nurture strategic partnerships with distributors, retailers, and other key stakeholders.
• Conduct market research and gather consumer insights to inform product development and marketing strategies.
• Analyze sales data and market performance metrics to identify areas for improvement and growth.
• Collaborate closely with marketing, sales, and product development teams to ensure alignment and execution of strategies.
• Develop compelling business cases and presentations to secure internal and external support for new initiatives.
• Manage the P&L for assigned market segments or product lines, ensuring profitability targets are met.
• Stay abreast of industry best practices and emerging trends in consumer goods marketing and development.

Kenntnisse

Market development

Brand management

Product management

Strategic sales

Data analysis

Communication

Negotiation

Ausbildung

Bachelor’s degree in Marketing, Business Administration, Economics, or a related field

MBA preferred

Tools

Market research tools

Data analysis tools

Jobbeschreibung

About the Role

Our client, a dynamic and growing company in the consumer goods sector, is looking for a Market Development Manager to drive expansion and innovation in the Cuernavaca, Morelos region. This strategic role focuses on identifying new market opportunities, developing innovative go-to-market strategies, and forging key partnerships to increase brand presence and sales. The ideal candidate will possess a keen understanding of consumer behavior, market trends, and a proven ability to launch and grow new product lines or market segments. We are seeking a proactive, analytical, and results-oriented professional with a passion for building brands and driving commercial success. This is an exceptional opportunity to shape the future growth of our client’s business in a vibrant market.

Key Responsibilities

• Identify and evaluate new market opportunities, trends, and competitive dynamics within the consumer goods sector.


• Develop and execute comprehensive market development strategies and business plans to achieve growth objectives.


• Spearhead the launch of new products and services, including market analysis, positioning, and go-to-market planning.


• Build and nurture strategic partnerships with distributors, retailers, and other key stakeholders.


• Conduct market research and gather consumer insights to inform product development and marketing strategies.


• Analyze sales data and market performance metrics to identify areas for improvement and growth.


• Collaborate closely with marketing, sales, and product development teams to ensure alignment and execution of strategies.


• Develop compelling business cases and presentations to secure internal and external support for new initiatives.


• Manage the P&L for assigned market segments or product lines, ensuring profitability targets are met.


• Stay abreast of industry best practices and emerging trends in consumer goods marketing and development.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Economics, or a related field; MBA preferred.


• Minimum of 5 years of experience in market development, brand management, product management, or strategic sales within the consumer goods (FMCG) industry.


• Proven track record of successfully launching new products or entering new markets.


• Strong understanding of consumer behavior, market segmentation, and go-to-market strategies.


• Excellent analytical, strategic thinking, and problem-solving skills.


• Outstanding communication, presentation, and negotiation abilities.


• Proficiency in market research methodologies and data analysis tools.


• Ability to work effectively independently and in a collaborative team environment.


• Experience with digital marketing and e-commerce strategies is a plus.


• Fluency in Spanish; proficiency in English is highly desirable.

Benefits

Our client offers a competitive salary and an attractive performance-based bonus structure, commensurate with experience.

• Health insurance.


• Dental insurance.


• Vision insurance.


• Life insurance.


• Retirement savings plan.

We provide extensive opportunities for professional development, continuous learning, and career advancement within a growing organization. Enjoy a dynamic and collaborative work environment that fosters innovation and rewards achievement in the exciting consumer goods market of Cuernavaca.