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Placements24 in Chihuahua, Mexico seeks a visionary Director Comercial y de Desarrollo de Mercado to lead commercial strategy and market expansion. You will head cross-functional teams, drive sales, and guide go-to-market initiatives to grow revenue and strengthen brand presence in a competitive landscape.
The role requires senior leadership experience in consumer goods, strong financial acumen, and fluency in Spanish and English. Travel to markets as needed is expected.
About the Role Our client, a prominent organization in the consumer goods sector, is seeking a visionary and experienced Director Comercial y de Desarrollo de Mercado to lead their commercial strategy and market expansion efforts in Chihuahua, Chihuahua . This executive-level position is responsible for defining and executing comprehensive sales and marketing strategies to drive revenue growth, enhance brand presence, and capture new market opportunities. The ideal candidate will possess a strong understanding of market dynamics, consumer behavior, and effective go-to-market strategies, along with proven leadership capabilities. You will lead a cross-functional team, oversee sales operations, and champion innovation in product development and market penetration. This role is critical for steering the company's commercial trajectory and ensuring sustainable growth in a competitive landscape.
Key Responsibilities Develop and implement overall commercial strategies, including sales, marketing, and market development plans, to achieve company objectives. Lead and manage the sales and marketing teams, fostering a high-performance, collaborative, and results-driven culture. Identify and evaluate new market opportunities, defining entry strategies and business models for expansion. Oversee the development and execution of product launches and promotional campaigns. Analyze market trends, consumer insights, and competitor activities to inform strategic decisions and maintain competitive advantage. Manage the P&L for the commercial division, ensuring profitability and efficient resource allocation. Build and maintain strong relationships with key distributors, retailers, and strategic partners. Drive innovation in product development, pricing, and distribution channels to meet evolving market demands. Establish and monitor key performance indicators (KPIs) for sales, marketing, and market share growth. Represent the company's commercial vision to stakeholders, investors, and the broader business community.
Requirements Extensive experience in senior commercial leadership roles, ideally within the consumer goods sector. Proven track record of success in developing and executing profitable commercial strategies and driving significant market share growth. Deep understanding of market analysis, consumer behavior, sales management, and brand building. Exceptional leadership, strategic thinking, and decision-making abilities. Strong financial acumen and experience managing P&Ls. Excellent negotiation, communication, and presentation skills. Bachelor's degree in Business Administration, Marketing, Economics, or a related field. An MBA or equivalent is highly preferred. Ability to travel as needed to support market development and sales initiatives. Reside in or be willing to relocate to Chihuahua, Chihuahua . Fluency in Spanish and English is essential.
Benefits Our client offers a highly competitive executive-level compensation package, including a substantial base salary, performance-driven bonuses, and equity options. A comprehensive suite of benefits includes top-tier health, life, and disability insurance, as well as a robust retirement savings plan. Significant opportunities for professional development and leadership training are provided. The company culture is dynamic and forward-thinking, encouraging innovation and strategic growth. This role offers immense impact and career fulfillment within the vibrant commercial environment of Chihuahua .