Gerente de Campañas Digitales (Remoto)

Placements24; Torreón; Hybrid; MXN 600,000 - 900,000; Full time

Benefits offered by this job

Remote work from anywhere in Mexico

Competitive salary

Professional development

Supportive virtual work environment

Job summary

Placements24 seeks a seasoned Digital Campaign Manager for a remote, Mexico-wide role. You will plan, execute, and optimize paid campaigns across Google, Facebook, Instagram, LinkedIn, and programmatic channels to boost online sales and ROI.

You will manage budgets, perform performance analyses, run A/B tests on creatives and landing pages, and collaborate with content teams to deliver compelling ad copy and visuals. Fluency in Spanish is required; remote work from anywhere in Mexico.

Qualifications

• Experience managing large-scale paid campaigns across platforms.
• Experience in e-commerce campaigns.
• Strong analytical skills with data-driven decision making.

Responsibilities

• Develop and implement digital advertising strategies aligned with business goals and target audience.
• Manage day-to-day execution of paid campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
• Oversee campaign budget allocation, bid management, and pacing to maximize ROI.
• Conduct thorough keyword research, audience segmentation, and targeting strategies.
• Monitor campaign performance metrics (CTR, CPC, CPA, ROAS) and provide regular reports.
• Optimize campaigns based on performance data, A/B testing creatives, landing pages, and targeting parameters.
• Collaborate with content and creative teams to develop compelling ad copy and visuals.
• Stay updated on trends, tools, and best practices in digital advertising and paid media.
• Identify new opportunities for campaign expansion and innovation.
• Manage relationships with external advertising partners or agencies.

Skills

Digital campaign management

Paid media optimization

Analytics & ROI focus

Budget allocation

Remote collaboration

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Ads

Facebook Ads Manager

LinkedIn Ads

Google Analytics

Job description

About the Role

Our client, a dynamic and rapidly growing e-commerce company, is seeking an experienced Gerente de Campañas Digitales to lead their online advertising efforts. This is a fully remote position, allowing you to leverage your expertise from anywhere in Mexico. You will be responsible for planning, executing, and optimizing all digital advertising campaigns across various channels, including search, social, display, and programmatic advertising. The ideal candidate will have a deep understanding of campaign management, performance analysis, and budget allocation, with a proven track record of driving measurable results and maximizing ROI. This role is perfect for a strategic thinker who thrives in a results-oriented, remote-first environment.

Key Responsibilities

• Develop and implement comprehensive digital advertising strategies aligned with business goals and target audience.
• Manage day-to-day execution of paid campaigns across platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, etc.
• Oversee campaign budget allocation, bid management, and pacing to ensure efficient spend and maximize ROI.
• Conduct thorough keyword research, audience segmentation, and targeting strategies.
• Monitor campaign performance closely, analyzing key metrics (CTR, CPC, CPA, ROAS) and providing regular reports.
• Optimize campaigns based on performance data, A/B testing creatives, landing pages, and targeting parameters.
• Collaborate with content and creative teams to develop compelling ad copy and visuals.
• Stay abreast of the latest trends, tools, and best practices in digital advertising and paid media.
• Identify new opportunities for campaign expansion and innovation.
• Manage relationships with external advertising partners or agencies as needed.

Requirements

• Proven experience as a Digital Campaign Manager, Paid Media Specialist, or similar role, with a focus on e-commerce.
• Demonstrable success in managing and optimizing large-scale paid advertising campaigns across multiple platforms.
• Expertise in Google Ads, Facebook Ads Manager, and other relevant ad platforms.
• Strong understanding of analytics tools (e.g., Google Analytics) and the ability to interpret data for campaign optimization.
• Excellent analytical skills, with a data-driven approach to decision-making.
• Proficiency in campaign management platforms and bid management strategies.
• Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Excellent written and verbal communication skills in Spanish.
• Ability to work independently and effectively in a remote team setting.
• Bachelor's degree in Marketing, Advertising, Business, or a related field.

Benefits

This fully remote position offers excellent flexibility and the opportunity to work from anywhere in Mexico. Our client provides a competitive salary, opportunities for professional development and training, and a supportive virtual work environment. You will have the autonomy to drive significant impact on our online advertising performance and contribute to the company's growth trajectory.