Especialista en SEO y Performance Marketing (Remoto)

Placements24; Morelia; Hybrid; MXN 400,000 - 800,000; Full time

Benefits offered by this job

Trabajo 100% remoto

Flexibilidad de horario

Oportunidades de certificación

Job summary

Placements24 busca un Especialista en SEO y Performance Marketing para un rol 100% remoto desde México, centrado en ecommerce. Serás responsable de optimizar visibilidad online y gestionar campañas pagadas para impulsar tráfico y ventas.

El candidato ideal posee experiencia demostrable en SEO, investigación de palabras clave, análisis de datos y plataformas de publicidad como Google Ads y Bing Ads, con enfoque en ROI y crecimiento sostenible.

Qualifications

• Experiencia probada en SEO y marketing de rendimiento para comercio electrónico.
• Éxito demostrable en mejorar rankings y gestionar campañas pagadas rentables.
• Conocimiento de herramientas de SEO y analítica (Google Analytics, Search Console).

Responsibilities

• Desarrollar e implementar estrategias SEO para aumentar tráfico orgánico.
• Planificar y gestionar campañas SEM/PPC en Google Ads y Bing Ads.
• Analizar KPIs como CPA y ROAS y traducir datos en insights.
• Colaborar con creadores de contenido y desarrolladores web.

Skills

SEO

Marketing de rendimiento

Investigación de palabras clave

Análisis de datos

Google Analytics

Google Ads

Education

Licenciatura en Marketing, Medios Digitales o afín

Tools

SEMrush

Ahrefs

Moz

Job description

About the Role

Our client is a leading online retailer seeking a highly skilled and data-driven Especialista en SEO y Performance Marketing to join their growing team. This is a fully remote position, allowing you to contribute from anywhere within Mexico. You will be responsible for optimizing our online visibility through search engine optimization (SEO) and managing impactful performance marketing campaigns across various channels. The ideal candidate will have a deep understanding of search engine algorithms, keyword research, content optimization, and paid advertising strategies. This role requires a proactive individual with a passion for driving organic and paid traffic, improving conversion rates, and maximizing ROI for our e-commerce operations.

Key Responsibilities

Develop and implement effective SEO strategies to improve organic search rankings and website traffic. Conduct in-depth keyword research, competitor analysis, and technical SEO audits. Optimize website content, meta tags, and site structure for search engines. Plan, execute, and manage paid advertising campaigns (SEM, PPC) on platforms like Google Ads and Bing Ads. Monitor and analyze campaign performance, adjusting bids, targeting, and creatives to achieve optimal results. Track key performance indicators (KPIs) such as conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Collaborate with content creators and web developers to ensure SEO best practices are implemented across the website. Stay up-to-date with the latest SEO trends, algorithm updates, and digital marketing best practices. Generate regular reports on SEO and paid campaign performance, providing actionable insights and recommendations.

Requirements

Proven experience in SEO and performance marketing, with a strong focus on e-commerce. Demonstrable success in improving organic search rankings and managing profitable paid advertising campaigns. Expertise in keyword research tools, SEO audit tools, and analytics platforms (e.g., Google Analytics, Google Search Console). In-depth knowledge of Google Ads, Bing Ads, and other PPC platforms. Proficiency in using SEO tools like SEMrush, Ahrefs, or Moz is highly desirable. Strong analytical skills and the ability to interpret complex data sets. Excellent written and verbal communication skills in Spanish. Ability to work independently and manage multiple projects simultaneously in a remote setting. Bachelor's degree in Marketing, Digital Media, or a related field, or equivalent practical experience.

Benefits

This is a fully remote position offering great flexibility and work-life balance. Our client provides a competitive salary, opportunities for professional development and certifications, and a collaborative virtual work environment. You will have the autonomy to implement your strategies and see the direct impact of your work on our online success. Join a dynamic team and contribute to a thriving e-commerce business from the comfort of your home.