Especialista en SEM y Publicidad en Buscadores

Placements24; Hermosillo; Hybrid; MXN 360,000 - 600,000; Full time

Benefits offered by this job

Fully remote position

Performance-based bonus

Health benefits

Career development

Job summary

Placements24 is seeking a skilled SEM and Paid Search Specialist to join our remote team. You will develop, manage, and optimize campaigns on Google Ads for a diverse client portfolio, driving qualified traffic, conversions, and measurable ROI.

The ideal candidate has 3–5 years hands-on SEM experience, expertise in keyword research, bid management, and ad copywriting, with strong analytics. Spanish fluency and remote collaboration are required to deliver ROI for a diverse client base.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or related field.
• 3–5 years of hands-on SEM experience.
• Proven Google Ads campaign optimization track record.

Responsibilities

• Develop and manage SEM strategies on Google Ads and other engines.
• Keyword research, audience analysis, and competitive research.
• Ad copy, headlines, and CTAs optimized for clicks and conversions.
• Manage budgets, bidding, and ad scheduling to maximize ROI.
• Monitor performance daily; analyze CTR, CPC, CPA, ROAS; optimize.
• Perform A/B testing on creatives, landing pages, targeting parameters.
• Collaborate with SEO and analytics teams for holistic strategies.
• Analyze website data to derive insights for optimization.
• Generate client performance reports with key findings and recommendations.
• Stay updated with SEM trends and best practices.

Skills

SEM expertise

Paid search

Google Ads

Keyword research

Bid management

Ad copywriting

Analytics

A/B testing

Spanish language

Education

Bachelor's degree in Marketing/Business/Economics

Tools

Google Analytics

Job description

About the Role

Our client, a leading digital marketing agency with a global reach, is seeking a skilled Search Engine Marketing (SEM) and Paid Search Specialist to join their fully remote team. This role is crucial for developing, managing, and optimizing paid search campaigns that drive highly qualified traffic, conversions, and measurable ROI for a diverse portfolio of clients. You will be responsible for all aspects of SEM, from keyword strategy and campaign setup to ad copy creation, bid management, and performance analysis. The ideal candidate possesses a deep expertise in Google Ads and other search advertising platforms, a strong analytical mindset, and a proven track record of delivering exceptional results. This is an exciting opportunity to work remotely and contribute to the success of a dynamic agency, driving impactful search marketing strategies. You will collaborate with SEO, content, and analytics teams to ensure a holistic approach to online advertising and achieve client objectives. The position requires a proactive and results-driven individual passionate about the ever-evolving world of search advertising.

Key Responsibilities

• Develop, implement, and manage effective SEM strategies and campaigns on Google Ads and other search engines.
• Conduct comprehensive keyword research, audience analysis, and competitive research to inform campaign structure and targeting.
• Create compelling and effective ad copy, headlines, and calls-to-action optimized for clicks and conversions.
• Manage campaign budgets, bidding strategies, and ad scheduling to maximize ROI and minimize CPA.
• Monitor campaign performance daily, analyze key metrics (CTR, CPC, CPA, conversion rate, ROAS), and identify opportunities for optimization.
• Perform A/B testing on ad creatives, landing pages, and targeting parameters to continuously improve campaign effectiveness.
• Collaborate with the SEO team to ensure alignment between paid and organic search strategies.
• Analyze website analytics data to understand user behavior and conversion paths, providing insights for campaign improvement.
• Generate regular performance reports for clients and internal stakeholders, highlighting key findings and strategic recommendations.
• Stay current with the latest trends, platform updates, and best practices in SEM and search advertising.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• 3-5 years of hands‑on experience in SEM and paid search campaign management.
• Proven track record of successfully managing and optimizing Google Ads campaigns to achieve performance goals.
• Expertise in keyword research, bid management, and ad copywriting.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Proficiency with Google Analytics and other web analytics tools.
• Experience with A/B testing methodologies.
• Excellent written and verbal communication skills in Spanish.
• Ability to work independently and collaboratively in a remote team environment.
• Relevant Google Ads certifications are a plus.
• Familiarity with the Hermosillo market is not required but can be beneficial.

Benefits

• Competitive salary and bonus opportunities based on performance.
• Fully remote position offering excellent work-life balance and flexibility.
• Opportunities for professional development, training, and certifications.
• Collaborative and supportive international team environment.
• Comprehensive health and wellness benefits.
• Chance to work with a diverse range of clients and industries.