General Manager - Marketing And Ecommerce Growth

Ags Youth Soccer Club; Santiago de Querétaro; Remote; MXN 1.308.000 - 2.242.000; Vollzeit

Zusammenfassung

Ags Youth Soccer Club is seeking an experienced Growth Marketing Manager to lead data-driven growth initiatives across remote channels. You will experiment with new channels, optimize funnels, and collaborate with product, engineering, and data science teams to drive sustainable user acquisition, activation, retention, and referrals.

The role requires a strong analytical mindset and a track record of measurable growth through data-informed experimentation.

Qualifikationen

• Bachelor’s degree in marketing, business, or a related field.
• 2+ years of growth marketing or performance marketing experience.
• Strong analytical mindset with data-driven decision making.

Aufgaben

• Develop and execute a comprehensive growth strategy for user acquisition, activation, retention, and referral.
• Identify, prioritize, and test new growth opportunities and channels.
• Design and manage A/B tests and multivariate experiments across the funnel.
• Analyze campaign data to extract insights and guide strategy.
• Collaborate with product, engineering, and data science teams on growth initiatives.
• Optimize onboarding and conversion funnels to improve ROI.
• Manage marketing budgets and resource allocation.
• Stay updated on growth hacks and marketing tech; report progress to leadership.

Kenntnisse

Growth marketing

A/B testing

Data analytics

funnels optimization

Cross-functional collaboration

Ausbildung

Bachelor's in Marketing/Business

Tools

GA4

SQL

Excel/Sheets

Email/CRM tools

Jobbeschreibung

About the Role

Our client is seeking an experienced and data-driven Growth Marketing Manager to lead their growth initiatives on a fully remote basis. This role is critical for identifying and executing strategies that drive sustainable user acquisition, engagement, and retention. You will be responsible for experimenting with new channels, optimizing existing funnels, and leveraging data analytics to inform all growth marketing efforts. The ideal candidate possesses a deep understanding of various marketing disciplines, a strong analytical mindset, and a proven ability to drive measurable growth. If you are passionate about unlocking scalable growth through data-informed experimentation and collaboration, this is an exceptional opportunity.

Key Responsibilities

• Develop and execute a comprehensive growth marketing strategy focused on user acquisition, activation, retention, and referral.
• Identify, prioritize, and test new growth opportunities and marketing channels.
• Design and manage A/B tests and multivariate experiments across the user journey (website, app, email, etc.).
• Analyze campaign performance and user behavior data to extract actionable insights and inform strategic decisions.
• Collaborate closely with product, engineering, and data science teams to implement growth initiatives.
• Optimize conversion funnels and user onboarding processes.
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Stay updated on the latest growth hacking techniques and marketing technologies.
• Report on key growth metrics and progress to senior leadership.
• Foster a culture of experimentation and data-driven decision-making within the marketing team.