Especialista En Social Media Y Gestión De Comunidades

Placements24; Cancún; Hybrid; MXN 167,000 - 335,000; Full time

Benefits offered by this job

Trabajo remoto

Horario flexible

Job summary

Placements24 busca un Especialista en Social Media y Gestión de Comunidades para un puesto 100% remoto en México. Serás responsable de planificar y ejecutar estrategias en Facebook, Instagram, Twitter, TikTok y LinkedIn, creando contenido atractivo y gestionando conversaciones para fortalecer la marca.

Necesitas experiencia comprobable como Social Media Manager o Community Manager, dominio del español y manejo de herramientas como Hootsuite, Buffer o Sprout Social.

Qualifications

• Experiencia demostrable como Social Media Manager o Community Manager.
• Conocimiento de las principales plataformas y su audiencia.
• Capacidad de crear contenido atractivo y compartible.
• Excelente comunicación escrita y verbal en español.
• Experiencia con herramientas de gestión de redes (Hootsuite, Buffer, Sprout Social).
• Conocimientos básicos de analítica y reporting.
• Mentalidad creativa y atención al detalle.
• Capacidad para trabajar de forma independiente en remoto.

Responsibilities

• Desarrollar e implementar estrategias de redes sociales para alinear con objetivos de marketing y negocio.
• Crear, curar y programar contenido (texto, imágenes y video) en plataformas.
• Monitorizar canales, responder a comentarios y mensajes de forma profesional.
• Construir y nutrir comunidades online, fomentando interacciones y defensa de la marca.
• Analizar métricas de desempeño y entregar informes con recomendaciones.
• Mantenerse al día con tendencias y buenas prácticas de redes sociales.
• Colaborar con marketing, diseño y servicio al cliente para mensajes coherentes.
• Identificar y colaborar con influencers y embajadores de la marca.

Skills

Gestión de redes sociales

Gestión de comunidades

Comunicación en español

Herramientas de gestión redes

Analítica de redes

Creatividad

Trabajo remoto

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the Role

Our client is seeking a creative and engaged Especialista en Social Media y Gestión de Comunidades to join their expanding team. This is a fully remote position, perfect for individuals passionate about building vibrant online communities and driving engagement through compelling social media strategies. You will be responsible for developing and executing social media plans, creating captivating content, managing online conversations, and fostering brand loyalty across platforms like Facebook, Instagram, Twitter, TikTok, and LinkedIn. The ideal candidate is a superb communicator, possesses a keen eye for detail, and understands the nuances of different social media channels. Your goal will be to enhance our client's brand visibility, drive traffic to their e-commerce site, and cultivate a strong, interactive community. This role requires creativity, strategic thinking, and a proactive approach to community management.

Key Responsibilities

• Develop and implement social media strategies to align with marketing and business goals.
• Create, curate, and schedule engaging content (text, images, video) across various social media platforms.
• Monitor social media channels, respond to comments and messages in a timely and professional manner, and engage with followers.
• Build and nurture online communities, fostering positive interactions and brand advocacy.
• Analyze social media performance metrics and provide regular reports with insights and recommendations for improvement.
• Stay current with social media trends, platform updates, and best practices.
• Collaborate with marketing, design, and customer service teams to ensure cohesive brand messaging.
• Identify and engage with influencers and brand advocates.

Requirements

• Proven experience as a Social Media Manager, Community Manager, or similar role.
• Excellent understanding of major social media platforms and their respective audiences.
• Demonstrable ability to create engaging and shareable content.
• Strong written and verbal communication skills in Spanish.
• Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Basic knowledge of social media analytics and reporting.
• Creative mindset with attention to detail.
• Ability to work independently in a remote setting.
• Familiarity with e-commerce marketing is a plus.

Benefits

This is a fully remote position offering excellent work-life balance and the convenience of working from your preferred location. Our client offers a competitive salary, opportunities for professional development, and the chance to be part of a creative and forward-thinking team. You will gain valuable experience in a fast-growing digital marketing landscape. We value innovation and encourage new ideas. Join us and help shape the online voice of our brand. This role offers significant autonomy and the opportunity to make a real impact on our online presence and customer engagement.