Especialista en Social Media

Placements24; León; Hybrid; MXN 41,000 - 50,000; Full time

Benefits offered by this job

Hybrid work

Health insurance

Growth opportunities

Paid vacation

Retirement plan

Employee assistance program

Job summary

Placements24 in León, Guanajuato, is seeking a creative Especialista en Social Media to manage client online presence. You will develop campaigns across Facebook, Instagram, Twitter, LinkedIn, and more, craft copy and visuals, and drive engagement.

The role blends in‑office collaboration with remote flexibility, offering a supportive team environment and opportunities for professional growth in a vibrant marketing city.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 3 years of experience in social media management and digital marketing.
• Proven experience developing and executing successful social media campaigns.
• Excellent understanding of major social media platforms and their respective audiences.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong copywriting, editing, and communication skills.
• Experience with social media analytics and reporting tools. Creative thinking and ability to generate engaging content ideas.
• Ability to work independently and manage multiple client accounts.
• Basic graphic design skills (e.g., Canva, Adobe Spark) are a plus.

Responsibilities

• Develop and implement comprehensive social media strategies for clients.
• Create, curate, and manage engaging and high-quality content across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Schedule and publish posts, ensuring optimal timing and frequency.
• Monitor social media channels for trends, conversations, and engagement opportunities.
• Respond to comments, messages, and inquiries in a timely and professional manner.
• Analyze social media performance metrics and generate regular reports.
• Collaborate with design and content teams to produce visually appealing assets.
• Manage social media advertising campaigns and monitor budgets.
• Stay current with social media best practices, emerging platforms, and tools.
• Identify and engage with influencers and brand advocates.

Skills

Copywriting

Analytics

Social media strategy

Project management

Education

Bachelor's degree in Marketing

Tools

Hootsuite

Buffer

Sprout Social

Job description

About the Role

Our client, a vibrant marketing agency in León, Guanajuato , is seeking a creative and strategic Especialista en Social Media to manage and grow their clients' online presence. This role is crucial for developing and executing engaging social media campaigns across various platforms, fostering community interaction, and driving measurable results. The ideal candidate will possess a deep understanding of social media trends, analytics, and best practices, coupled with excellent copywriting and visual content creation skills. You will collaborate closely with the marketing team, clients, and content creators to ensure cohesive and impactful digital strategies. We offer a dynamic and supportive work environment that encourages innovation and professional development. This position offers a hybrid work model, providing a blend of in-office collaboration and remote flexibility to promote a healthy work-life balance in the thriving city of León . If you are passionate about social media and possess a talent for creating compelling online narratives, this is an exceptional career opportunity.

Key Responsibilities

• Develop and implement comprehensive social media strategies for clients.
• Create, curate, and manage engaging and high-quality content across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• Schedule and publish posts, ensuring optimal timing and frequency.
• Monitor social media channels for trends, conversations, and engagement opportunities.
• Respond to comments, messages, and inquiries in a timely and professional manner.
• Analyze social media performance metrics and generate regular reports.
• Collaborate with design and content teams to produce visually appealing assets.
• Manage social media advertising campaigns and monitor budgets.
• Stay current with social media best practices, emerging platforms, and tools.
• Identify and engage with influencers and brand advocates.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Minimum of 3 years of experience in social media management and digital marketing.
• Proven experience developing and executing successful social media campaigns.
• Excellent understanding of major social media platforms and their respective audiences.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong copywriting, editing, and communication skills.
• Experience with social media analytics and reporting tools.Creative thinking and ability to generate engaging content ideas.
• Ability to work independently and manage multiple client accounts.
• Basic graphic design skills (e.g., Canva, Adobe Spark) are a plus.

Benefits

• Annual salary of 45000 .
• Hybrid work arrangement for flexibility.
• Comprehensive health insurance.
• Opportunities for professional growth and certifications.
• Creative and collaborative team environment in León, Guanajuato.
• Paid vacation and company holidays.
• Retirement savings plan.
• Employee assistance program.