Especialista en Publicidad Digital y SEM para Plataformas E-commerce

Placements24; Torreón; On-site; MXN 200,000 - 320,000; Full time

Benefits offered by this job

Health benefits

Job summary

Placements24 is seeking a data-driven Digital Advertising Specialist with SEM focus for our Torreón, Coahuila, MX office. You will manage paid search and social campaigns to drive qualified traffic and conversions for our e-commerce business.

The role requires strong analytics, a track record with Google Ads and social platforms, and the ability to optimize budgets and performance. This is an on-site position with growth opportunities and health benefits.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Proven experience in digital advertising, SEM, and e-commerce campaigns.
• Strong analytical skills to interpret campaign data and optimize performance.
• Experience managing large budgets across Google Ads and social platforms.
• Proficient with Google Analytics and Google Tag Manager.
• Excellent written and verbal communication in Spanish.

Responsibilities

• Develop, implement, and manage paid search (SEM) campaigns on Google Ads and Bing Ads.
• Create and optimize paid social media campaigns on Facebook, Instagram, and LinkedIn.
• Conduct keyword research, audience segmentation, and competitive analysis.
• Monitor campaign performance daily; analyze CTR, CPC, CPA, and ROAS.
• Implement A/B testing for ads, landing pages, and targeting.
• Manage advertising budgets to achieve campaign goals.
• Generate regular reports with insights and recommendations.
• Stay updated with the latest trends in digital advertising and SEM.
• Collaborate with content and design teams to create effective ad creatives and landing pages.
• Ensure campaigns align with marketing strategy and brand guidelines.

Skills

Analytical skills

Spanish language

Digital advertising analytics

Budget management

A/B testing

Team collaboration

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Ads

Google Analytics

Google Tag Manager

Bing Ads

Job description

About the Role

Our client is looking for a data-driven and results-oriented Especialista en Publicidad Digital y SEM to join their team in Torreón, Coahuila, MX . This role is crucial for optimizing our client's online advertising efforts and maximizing ROI from paid campaigns. You will be responsible for managing and executing strategies across Google Ads, social media advertising, and other paid channels to drive qualified traffic and conversions for their e-commerce business. The ideal candidate possesses a strong analytical mindset and a passion for staying ahead of the curve in the fast-paced world of digital advertising. This is an on-site position where you will collaborate directly with a dedicated marketing team.

Key Responsibilities

• Develop, implement, and manage paid search (SEM) campaigns on platforms like Google Ads and Bing Ads.
• Create and optimize paid social media advertising campaigns on platforms such as Facebook, Instagram, and LinkedIn.
• Conduct keyword research, audience segmentation, and competitive analysis to inform campaign strategies.
• Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, and ROAS.
• Implement A/B testing for ad copy, landing pages, and targeting to continuously improve campaign effectiveness.
• Manage advertising budgets effectively, ensuring optimal allocation of resources to achieve campaign goals.
• Generate regular reports on campaign performance, providing insights and recommendations for improvement.
• Stay up-to-date with the latest trends and best practices in digital advertising and SEM.
• Collaborate with the content and design teams to create effective ad creatives and landing pages.
• Ensure all campaigns are aligned with the overall marketing strategy and brand guidelines.

Requirements

• Proven experience as a Digital Advertising Specialist, SEM Specialist, or similar role, with a focus on e-commerce.
• Hands-on experience managing large budgets and complex campaigns in Google Ads and social media advertising platforms.
• Strong understanding of SEM principles, keyword research, bid management, and campaign optimization techniques.
• Proficiency with analytics tools such as Google Analytics and Google Tag Manager.
• Excellent analytical skills and ability to interpret data to make informed decisions.
• Strong written and verbal communication skills in Spanish.
• Detail-oriented with excellent organizational and time management skills.
• Experience with A/B testing and conversion rate optimization (CRO).
• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Ability to work effectively within a team in our Torreón, Coahuila, MX office.

Benefits

This position offers a competitive salary, comprehensive health benefits, and opportunities for professional growth within a dynamic e-commerce company. You will work in a collaborative environment in Torreón, Coahuila, MX , with a team dedicated to achieving outstanding results. Other benefits include paid time off and access to training programs to enhance your skills in digital advertising.