Especialista SEM y Publicidad Digital – E‑commerce (On-site)

Placements24; Torreón; On-site; MXN 200,000 - 320,000; Full time

Benefits offered by this job

Health benefits

Job summary

Placements24 is seeking a data-driven Digital Advertising Specialist with SEM focus for our Torreón, Coahuila, MX office. You will manage paid search and social campaigns to drive qualified traffic and conversions for our e-commerce business.

The role requires strong analytics, a track record with Google Ads and social platforms, and the ability to optimize budgets and performance. This is an on-site position with growth opportunities and health benefits.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Proven experience in digital advertising, SEM, and e-commerce campaigns.
• Strong analytical skills to interpret campaign data and optimize performance.
• Experience managing large budgets across Google Ads and social platforms.
• Proficient with Google Analytics and Google Tag Manager.
• Excellent written and verbal communication in Spanish.

Responsibilities

• Develop, implement, and manage paid search (SEM) campaigns on Google Ads and Bing Ads.
• Create and optimize paid social media campaigns on Facebook, Instagram, and LinkedIn.
• Conduct keyword research, audience segmentation, and competitive analysis.
• Monitor campaign performance daily; analyze CTR, CPC, CPA, and ROAS.
• Implement A/B testing for ads, landing pages, and targeting.
• Manage advertising budgets to achieve campaign goals.
• Generate regular reports with insights and recommendations.
• Stay updated with the latest trends in digital advertising and SEM.
• Collaborate with content and design teams to create effective ad creatives and landing pages.
• Ensure campaigns align with marketing strategy and brand guidelines.

Skills

Analytical skills

Spanish language

Digital advertising analytics

Budget management

A/B testing

Team collaboration

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Ads

Google Analytics

Google Tag Manager

Bing Ads

Job description

Placements24 is seeking a data-driven Digital Advertising Specialist with SEM focus for our Torreón, Coahuila, MX office. You will manage paid search and social campaigns to drive qualified traffic and conversions for our e-commerce business.

The role requires strong analytics, a track record with Google Ads and social platforms, and the ability to optimize budgets and performance. This is an on-site position with growth opportunities and health benefits.