Especialista en Generación de Leads

Placements24; Región Centro; Presencial; MXN 420.000 - 620.000; Tempo integral

Benefícios oferecidos por esta vaga

Health benefits

Professional development

Career advancement

Resumo da vaga

Placements24 is seeking a driven Especialista en Generación de Leads to join the Zapopan, Jalisco marketing team. You will identify potential customers, nurture them through the funnel, and collaborate with sales to ensure smooth lead handoffs.

The role requires 3+ years in lead generation or related marketing, strong analytics, and experience with HubSpot/Marketo/Pardot and Salesforce. You will manage inbound/outbound campaigns and optimize conversion rates in a dynamic, growth-focused

Qualificações

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum of 3 years of experience in lead generation or related marketing roles.
• Proven track record of generating qualified leads.
• Experience with marketing automation platforms (HubSpot/Marketo/Pardot) and CRM systems (Salesforce).
• Strong understanding of digital marketing channels and their role in lead generation.
• Excellent analytical and problem-solving skills.
• Proficiency in A/B testing and conversion rate optimization.
• Strong copywriting and communication skills.
• Ability to work independently and as part of a team.
• Familiarity with the market dynamics in Zapopan, Jalisco.

Responsabilidades

• Develop and execute lead generation strategies across marketing channels.
• Optimize landing pages and forms for higher conversions.
• Implement and manage lead scoring models to prioritize quality leads.
• Collaborate with sales to define lead qualification and handoffs.
• Manage and nurture leads through marketing automation workflows.
• Analyze campaign performance and identify improvement areas.
• Conduct A/B tests on tactics and messaging.
• Stay updated on lead generation trends and best practices.
• Report on lead metrics and ROI to marketing and sales leadership.

Conhecimentos

Lead gen

CRM systems

Marketing automation

A/B testing

CRO

Copywriting

Analytics

Independent work

Formação

Bachelor's in Marketing/Business/Communications

Ferramentas

HubSpot

Marketo

Pardot

Salesforce

Descrição da vaga

About the Role

Our client is seeking a driven and results-oriented Especialista en Generación de Leads to join their vibrant marketing team in Zapopan, Jalisco . This role is critical for identifying and attracting potential customers, nurturing them through the sales funnel, and ultimately contributing to revenue growth. The ideal candidate will have a strong understanding of inbound and outbound marketing strategies, lead scoring, CRM systems, and various lead generation channels. You will be responsible for developing and implementing campaigns to generate high-quality leads, optimizing conversion rates, and collaborating closely with the sales team to ensure seamless lead handover. If you are passionate about growth marketing and possess a knack for converting prospects into qualified leads, this is an excellent opportunity to make a significant impact.

Key Responsibilities

• Develop and execute effective lead generation strategies across various marketing channels (digital advertising, content marketing, email, social media, events, etc.).
• Optimize landing pages and forms to maximize conversion rates.
• Implement and manage lead scoring models to prioritize high-quality leads.
• Collaborate with the sales team to define lead qualification criteria and ensure smooth lead handoffs.
• Manage and nurture leads through marketing automation workflows.
• Analyze lead generation campaign performance and identify areas for improvement.
• Conduct A/B testing on different lead generation tactics and messaging.
• Stay up-to-date with the latest lead generation trends and best practices.
• Manage the budget for lead generation campaigns effectively.Report on lead generation metrics and ROI to marketing and sales leadership.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum of 3 years of experience in lead generation, demand generation, or a related marketing role.
• Proven track record of successfully generating qualified leads.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).
• Strong understanding of digital marketing channels and their role in lead generation.
• Excellent analytical and problem-solving skills.
• Proficiency in A/B testing and conversion rate optimization (CRO).
• Strong copywriting and communication skills.
• Ability to work effectively both independently and as part of a collaborative team.
• Familiarity with the market dynamics in Zapopan, Jalisco .

Benefits

Our client offers a competitive salary, comprehensive health and wellness benefits, and opportunities for professional development and career advancement. You will join a dynamic and supportive team in a growing company located in Zapopan, Jalisco . We believe in empowering our employees and fostering a culture of continuous improvement.