Estratega de Medios Sociales y Crecimiento Online

Placements24; Región Centro; Hybrid; MXN 50.000 - 61.000; Vollzeit

Benefits dieser Stelle

Health insurance

Hybrid work arrangement

Professional development opportunities

Zusammenfassung

Placements24 is partnering with an e‑commerce client in Zapopan, Jalisco, seeking a visionary Social Media and Online Growth Strategist. You will drive brand awareness, customer acquisition, and community engagement through data-driven social media and growth campaigns.

You'll test new channels, optimize paid social, collaborate with marketing and product teams, and balance hybrid in-office sessions with remote work flexibility to shape a growing brand's online presence.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3–5 years of experience in social media strategy, digital marketing, and online growth.
• Proven track record of developing and executing successful social media campaigns that drive engagement and growth.
• Strong understanding of SEO, content marketing, and user acquisition strategies.
• Proficiency in social media analytics tools (e.g., Google Analytics, Sprout Social, native platform insights).

Aufgaben

• Develop and implement cutting-edge social media strategies to increase brand visibility and engagement.
• Create compelling and shareable content across various social platforms, aligning with brand voice and objectives.
• Identify and test new growth channels and tactics for customer acquisition and retention.
• Analyze social media and website traffic data to measure campaign effectiveness and inform strategy adjustments.
• Manage and grow online communities, fostering meaningful interactions with customers and influencers.
• Oversee paid social media campaigns, optimizing for performance and ROI.
• Collaborate with marketing, sales, and product teams to ensure integrated digital campaigns.
• Monitor industry trends, competitor activities, and emerging platforms to identify new opportunities.

Kenntnisse

Social media strategy

Digital marketing

Content creation

Growth hacking

SEO

Analytics tools

Budget management

Copywriting

Data-driven decisions

Collaboration

Ausbildung

Bachelor's degree in Marketing, Communications, Digital Media, or related field

Tools

Google Analytics

Sprout Social

Platform insights

Jobbeschreibung

About the Role

Our client, a dynamic e-commerce company based in Zapopan, Jalisco , is looking for a visionary Social Media and Online Growth Strategist. This role is pivotal in driving brand awareness, customer acquisition, and community engagement through innovative social media and digital strategies. The ideal candidate will possess a deep understanding of social media trends, content marketing, and growth hacking techniques, coupled with a strong analytical mindset. You will be responsible for shaping our client's online narrative, identifying key growth opportunities, and executing data-driven campaigns to achieve significant online expansion. This hybrid role balances the need for collaborative in-office sessions with remote work flexibility.

Key Responsibilities

• Develop and implement cutting-edge social media strategies to increase brand visibility and engagement.
• Create compelling and shareable content across various social platforms, aligning with brand voice and objectives.
• Identify and test new growth channels and tactics for customer acquisition and retention.
• Analyze social media and website traffic data to measure campaign effectiveness and inform strategy adjustments.
• Manage and grow online communities, fostering meaningful interactions with customers and influencers.
• Oversee paid social media campaigns, optimizing for performance and ROI.
• Collaborate with marketing, sales, and product teams to ensure integrated digital campaigns.
• Monitor industry trends, competitor activities, and emerging platforms to identify new opportunities.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3-5 years of experience in social media strategy, digital marketing, and online growth.
• Proven track record of developing and executing successful social media campaigns that drive engagement and growth.
• Strong understanding of SEO, content marketing, and user acquisition strategies.
• Proficiency in social media analytics tools (e.g., Google Analytics, Sprout Social, native platform insights).
• Experience with paid social media advertising and budget management.
• Excellent creative and copywriting skills.
• Strong analytical abilities and a data-driven approach to decision-making.
• Excellent communication and collaboration skills, comfortable working in a hybrid model in Zapopan.

Benefits

• Our client offers a competitive annual salary of 55000 , along with comprehensive health insurance and opportunities for professional development.
• Employees enjoy a flexible hybrid work arrangement, access to cutting-edge marketing tools, and a collaborative and innovative work culture.
• This position provides a significant opportunity to shape the online presence of a growing e-commerce brand in Jalisco .