Especialista en Comunicación Digital y Redes Sociales para WhatJobs Direct

Placements24; Aguascalientes; On-site; MXN 320,000 - 520,000; Full time

Job summary

Placements24 is seeking a Digital Communications and Social Media Specialist to join our vibrant team in Aguascalientes. This on-site role focuses on developing engaging digital content and social media strategies to boost brand visibility and audience interaction.

The ideal candidate will create content, monitor channels, analyze performance, collaborate with marketing and design, and stay ahead of social media trends.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Journalism, or a related field.
• Minimum of 3 years of experience in digital communications, social media management, or content creation.
• Proven experience developing and executing successful social media campaigns.
• Excellent written and verbal communication skills in Spanish, with a knack for creative and engaging copy.

Responsibilities

• Develop and implement comprehensive digital communication and social media strategies.
• Create, curate, and manage engaging content (text, images, video) for all social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Monitor social media channels, respond to comments and messages, and foster community engagement.
• Analyze social media performance metrics and website traffic data to optimize content and campaigns.
• Manage the company's social media calendar and posting schedule.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Collaborate with the marketing and design teams to ensure brand consistency and effective campaign execution.
• Identify and engage with relevant influencers and online communities.
• Assist in managing paid social media advertising campaigns.
• Generate regular reports on social media performance and digital engagement.

Skills

Social media management

Content creation

Analytics & SEO

Copywriting (Spanish)

Team collaboration

Education

Bachelor's degree

Tools

Hootsuite

Buffer

Canva

Adobe Suite

Job description

About the Role

Our client is looking for a creative and analytical Digital Communications and Social Media Specialist to join their vibrant team in Aguascalientes, Aguascalientes . This role is responsible for developing and executing engaging digital content and social media strategies that enhance brand visibility and drive audience interaction. The ideal candidate is passionate about digital trends, possesses strong content creation skills, and understands how to leverage social platforms to achieve business objectives. This is an on-site position within the dynamic city of Aguascalientes, Aguascalientes .

Key Responsibilities

• Develop and implement comprehensive digital communication and social media strategies.
• Create, curate, and manage engaging content (text, images, video) for all social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Monitor social media channels, respond to comments and messages, and foster community engagement.
• Analyze social media performance metrics and website traffic data to optimize content and campaigns.
• Manage the company's social media calendar and posting schedule.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Collaborate with the marketing and design teams to ensure brand consistency and effective campaign execution.
• Identify and engage with relevant influencers and online communities.
• Assist in managing paid social media advertising campaigns.
• Generate regular reports on social media performance and digital engagement.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, Journalism, or a related field.
• Minimum of 3 years of experience in digital communications, social media management, or content creation.
• Proven experience developing and executing successful social media campaigns.
• Excellent written and verbal communication skills in Spanish, with a knack for creative and engaging copy.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of SEO principles and digital marketing best practices.
• Creative mindset with an eye for visual aesthetics and design.
• Ability to work independently and collaboratively in a team environment.
• Experience with graphic design tools (e.g., Canva, Adobe Suite) is a plus.
• Knowledge of the business landscape in Aguascalientes, Aguascalientes is an advantage.

Benefits

• Competitive salary and potential for performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and advanced digital training.
• Generous paid time off and company holidays.
• A creative, dynamic, and collaborative work environment in Aguascalientes, Aguascalientes .
• Access to cutting-edge digital marketing tools and technologies.
• Retirement savings plan.
• Life insurance.
• Employee wellness programs.