Analista de Comunicación Digital para WhatJobs Direct

Placements24; Tijuana; Hybrid; MXN 360,000 - 480,000; Full time

Benefits offered by this job

Health insurance

Fully remote

Paid time off

Professional development

Performance bonuses

Tool suite access

Job summary

Placements24 is seeking a Digital Communications Analyst to join our innovative team remotely, with focus on supporting operations in Tijuana, Baja California. You will monitor, analyze, and report on the effectiveness of digital campaigns across social media, websites, email, and blogs.

You will turn data into clear recommendations, optimize campaigns, and collaborate with marketing and PR teams. The ideal candidate has 3+ years in digital communications, expertise in Google Analytics, and

Qualifications

• Bachelor's degree in Communications, Marketing, Digital Media, Statistics, or a related field.
• Minimum of 3 years of experience in digital communications, social media management, or digital marketing analytics.
• Proficiency in using digital analytics platforms such as Google Analytics.
• Strong understanding of social media platforms and their respective analytics.
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Ability to translate complex data into clear, concise reports and recommendations.

Responsibilities

• Monitor and analyze performance of digital communication channels, including social media, websites, email campaigns, and blogs.
• Track KPIs such as engagement rates, reach, website traffic, conversion rates, and ROI.
• Generate regular reports on digital communication performance with insights and recommendations.
• Conduct competitive analysis to benchmark performance and identify market trends.
• Assist in the development and execution of digital communication strategies to support marketing and PR objectives.
• Manage and optimize content distribution across various digital platforms.
• Use analytics tools to gather data and insights.
• Collaborate with the digital marketing and content teams to ensure cohesive messaging and effective campaign execution.

Skills

Analytical thinking

Reporting

Spanish proficiency

Communication

Education

Bachelor's degree

Tools

Google Analytics

CMS

Email marketing platforms

Social media analytics tools

Job description

About the Role

Our client is looking for a talented Digital Communications Analyst to join their innovative team remotely, with a focus on supporting operations in Tijuana, Baja California . This role is essential for monitoring, analyzing, and reporting on the effectiveness of digital communication strategies across various online platforms. The successful candidate will be adept at leveraging data to inform decisions, optimize campaigns, and enhance online engagement. This is a fully remote position, offering significant flexibility and the opportunity to work from anywhere within Mexico.

Key Responsibilities

• Monitor and analyze performance of digital communication channels, including social media, websites, email campaigns, and blogs.
• Track key performance indicators (KPIs) such as engagement rates, reach, website traffic, conversion rates, and ROI.
• Generate regular reports on digital communication performance, providing insights and actionable recommendations.
• Conduct competitive analysis to benchmark performance and identify market trends.
• Assist in the development and execution of digital communication strategies to support marketing and PR objectives.
• Manage and optimize content distribution across various digital platforms.
• Use analytics tools (e.g., Google Analytics, social media analytics) to gather data and insights.
• Collaborate with the digital marketing and content creation teams to ensure cohesive messaging and effective campaign execution.
• Stay up-to-date with the latest trends and best practices in digital communication and analytics.
• Identify opportunities for A/B testing and campaign optimization.

Requirements

• Bachelor's degree in Communications, Marketing, Digital Media, Statistics, or a related field.
• Minimum of 3 years of experience in digital communications, social media management, or digital marketing analytics.
• Proficiency in using digital analytics platforms such as Google Analytics.
• Strong understanding of social media platforms and their respective analytics.
• Excellent analytical and problem-solving skills with a keen attention to detail.
• Ability to translate complex data into clear, concise reports and recommendations.
• Experience with content management systems (CMS) and email marketing platforms is a plus.
• Strong written and verbal communication skills in Spanish.
• Self-motivated, organized, and able to work independently in a remote setting.
• Familiarity with the media and business landscape in Tijuana, Baja California is beneficial.

Benefits

• Competitive salary based on experience and qualifications.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Health insurance coverage.
• Opportunities for professional development and online training.
• Paid time off.
• Access to a comprehensive suite of digital tools and resources.
• Performance-based bonuses.
• A dynamic and forward-thinking work culture.