Especialista en Comunicación Digital y Social Media

Placements24; Aguascalientes; On-site; MXN 320,000 - 520,000; Full time

Job summary

Placements24 is seeking a Digital Communications and Social Media Specialist to join our vibrant team in Aguascalientes. This on-site role focuses on developing engaging digital content and social media strategies to boost brand visibility and audience interaction.

The ideal candidate will create content, monitor channels, analyze performance, collaborate with marketing and design, and stay ahead of social media trends.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, Journalism, or a related field.
• Minimum of 3 years of experience in digital communications, social media management, or content creation.
• Proven experience developing and executing successful social media campaigns.
• Excellent written and verbal communication skills in Spanish, with a knack for creative and engaging copy.

Responsibilities

• Develop and implement comprehensive digital communication and social media strategies.
• Create, curate, and manage engaging content (text, images, video) for all social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Monitor social media channels, respond to comments and messages, and foster community engagement.
• Analyze social media performance metrics and website traffic data to optimize content and campaigns.
• Manage the company's social media calendar and posting schedule.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Collaborate with the marketing and design teams to ensure brand consistency and effective campaign execution.
• Identify and engage with relevant influencers and online communities.
• Assist in managing paid social media advertising campaigns.
• Generate regular reports on social media performance and digital engagement.

Skills

Social media management

Content creation

Analytics & SEO

Copywriting (Spanish)

Team collaboration

Education

Bachelor's degree

Tools

Hootsuite

Buffer

Canva

Adobe Suite

Job description

Placements24 is seeking a Digital Communications and Social Media Specialist to join our vibrant team in Aguascalientes. This on-site role focuses on developing engaging digital content and social media strategies to boost brand visibility and audience interaction.

The ideal candidate will create content, monitor channels, analyze performance, collaborate with marketing and design, and stay ahead of social media trends.