Especialista En Marketing De Redes Sociales Para Crecimiento

Placements24; Hermosillo; Hybrid; MXN 965,000 - 1,179,000; Full time

Benefits offered by this job

Health benefits

Professional development

Flexible hours

Collaborative culture

Job summary

Placements24 is seeking a data-driven Social Media Marketing Specialist focused on growth to join a fully remote team. You will drive brand awareness, follower growth, website traffic, and conversions through strategic social campaigns.

Responsibilities include creating platform-specific content, managing paid campaigns, and analyzing performance to optimize ROI. A 3+ year track record in growth-oriented social marketing and strong analytical skills are required.

Qualifications

• 3+ years of proven experience in social media marketing focused on growth and performance.
• Proven success in growing social media followings and engagement.
• Expertise in paid social advertising, campaign management, and budget optimization.
• Proficiency with social media analytics tools and translating data into strategy.
• Strong copywriting and basic design/video editing abilities.

Responsibilities

• Develop and implement growth-focused social media strategies.
• Create platform-specific content (graphics, video, copy).
• Manage and optimize paid campaigns across Facebook, Instagram, TikTok.
• Analyze performance metrics and provide actionable insights.
• Experiment with new platforms and growth tactics.
• Collaborate with marketing to align brand messaging.

Skills

Growth marketing

Social media marketing

Paid social advertising

Analytics

Copywriting

Video editing basics

Remote work

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Social media analytics tools

Content creation tools

Job description

About the Role

Our client, a fast-paced e-commerce company, is seeking a highly motivated and data-driven Social Media Marketing Specialist focused on growth to join their fully remote team. This role is essential for driving significant increases in brand awareness, follower engagement, website traffic, and ultimately, conversions through strategic social media initiatives. The ideal candidate will have a proven track record of leveraging social platforms for rapid growth, expertise in both organic and paid social strategies, and a strong analytical mindset. You will be responsible for developing and executing innovative campaigns that expand our client's reach and impact across all relevant social media channels. This is a fully remote, impactful position.

Key Responsibilities

• Develop and implement innovative social media strategies focused on audience growth, engagement, and conversion.
• Create compelling and platform-specific content (graphics, videos, copy) that resonates with target audiences.
• Manage and optimize paid social media campaigns across platforms like Facebook, Instagram, TikTok, etc., to maximize ROI.
• Analyze social media performance metrics, identifying trends and providing actionable insights for campaign improvement.
• Experiment with new platforms, features, and growth tactics to stay ahead of the curve.
• Build and nurture online communities, fostering positive interactions and brand advocacy.
• Collaborate with the wider marketing team to ensure consistent brand messaging and integrated campaigns.
• Monitor industry trends and competitor strategies to identify new growth opportunities.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 3+ years of proven experience in social media marketing with a strong focus on growth and performance.
• Demonstrated success in growing social media followings and engagement metrics significantly.
• Expertise in paid social media advertising, campaign management, and budget optimization.
• Proficiency in social media analytics tools and ability to translate data into actionable strategies.
• Excellent creative skills, including copywriting and basic design/video editing capabilities.
• Strong understanding of current social media trends and platform algorithms.
• Ability to work effectively in a remote, fast-paced, and deadline-driven environment.
• Self-starter with excellent communication and organizational skills.

Benefits

• This is a fully remote position offering a competitive annual salary of 57000 .
• Our client provides comprehensive health benefits, opportunities for continuous learning and professional development, flexible working hours, and a collaborative culture focused on driving results.