Director de Estrategia de Marketing Global

Placements24; Región Centro; Hybrid; MXN 3,354,000 - 5,590,000; Full time

Benefits offered by this job

Fully remote work

Executive coaching

Health insurance

Stock options

Professional development

Job summary

Placements24's client, a leading multinational technology firm, seeks a Global Marketing Strategy Director to shape and execute a cohesive global plan from anywhere. You will drive brand growth, market penetration and revenue across regions, collaborating with regional marketing, product, sales and executive leadership.

This senior role requires an MBA or equivalent, 10+ years in marketing with global leadership, deep market insight and exceptional communication.

Qualifications

• MBA or equivalent degree in business, marketing, or related field.
• 10+ years in marketing with progressive responsibility.
• Global leadership experience and track record of driving growth.

Responsibilities

• Develop, refine, and implement a comprehensive global marketing strategy across regions.
• Define global brand positioning, messaging, and go-to-market strategies for launches and existing products.
• Oversee regional marketing teams and ensure consistent execution across markets.
• Conduct global market research and competitive analysis to identify trends and opportunities.
• Establish KPIs for global marketing initiatives and drive performance improvements.
• Manage the global marketing budget and resources to maximize ROI.
• Foster collaboration between global marketing, regional teams, product, and sales.
• Lead and mentor a high-performing global marketing team across remote locations.

Skills

Strategic thinking

Leadership

Communication

Analytical skills

Cross-cultural leadership

Education

MBA or related master’s degree

Tools

Marketing analytics software

CRM software

Job description

About the Role Our client, a leading multinational technology firm, is seeking a visionary and strategic Global Marketing Strategy Director to lead their international marketing initiatives. This senior leadership role is responsible for developing and executing a cohesive global marketing strategy that drives brand growth, market penetration, and revenue across all regions. You will set the direction for the global marketing team, ensuring alignment with overall business objectives and fostering innovation. The ideal candidate possesses extensive experience in global marketing strategy, a deep understanding of diverse international markets, and a proven ability to lead cross-cultural teams. This is a unique opportunity to shape the future of a prominent global brand, working entirely remotely from anywhere. You will collaborate with regional marketing teams, product development, sales, and executive leadership to ensure a unified and impactful market approach. The role demands a strategic thinker with exceptional leadership capabilities and a passion for driving international business success.

Key Responsibilities

• Develop, refine, and implement a comprehensive global marketing strategy that supports the company's long-term vision and growth objectives.
• Define global brand positioning, messaging, and go-to-market strategies for new product launches and existing offerings.
• Oversee and guide regional marketing teams, ensuring consistent brand execution and strategic alignment across all markets.
• Conduct market research and competitive analysis on a global scale to identify emerging trends, opportunities, and challenges.
• Establish key performance indicators (KPIs) for global marketing initiatives and monitor performance, providing insights and recommendations for continuous improvement.
• Manage the global marketing budget, allocating resources effectively to maximize impact and ROI.
• Foster strong collaboration and communication channels between global marketing, regional teams, product management, and sales.
• Drive innovation in marketing approaches and technologies to enhance global reach and effectiveness.
• Lead and mentor a high-performing global marketing team, promoting a culture of excellence, collaboration, and continuous learning.
• Represent the marketing function in executive leadership meetings and contribute to overall company strategy.

Requirements

• Master's degree in Business Administration, Marketing, or a related field. MBA strongly preferred.
• 10+ years of progressive experience in marketing, with at least 5 years in a senior global marketing leadership role.
• Proven track record of developing and executing successful global marketing strategies that have driven significant business growth.
• Deep understanding of international markets, cultural nuances, and global consumer behavior.
• Exceptional strategic thinking, analytical, and problem-solving skills.
• Demonstrated experience in managing large marketing budgets and optimizing global campaign performance.
• Strong leadership and team management skills, with experience leading diverse, remote teams.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels.
• Fluency in English is essential; proficiency in additional languages is a plus.
• Experience in the technology sector is highly desirable.

Benefits

• Highly competitive executive-level compensation package.
• Fully remote work environment with maximum flexibility.
• Significant impact on the strategic direction of a global company.
• Comprehensive health, dental, and vision insurance.
• Generous stock options or performance-based bonuses.
• Opportunities for extensive professional development and executive coaching.