Digital Media Specialist

Aeromexico; Estado de México; In loco; MXN 360.000 - 600.000; Tempo pieno

Descrizione del lavoro

Aeromexico is seeking a Digital Media Specialist to deliver extraordinary experiences for our customers and coordinate the Display team in planning, execution, and optimization of paid media campaigns across Meta Ads Manager, TikTok, and DV360. The role ensures proper platform management, high-quality implementation, and continuous performance improvements.

The ideal candidate will have a bachelor’s degree in Marketing or related field, advanced English, and hands-on experience with CPA/ROAS

Competenze

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field is required.
• Advanced English proficiency is required.

Mansioni

• Coordinate the Display team in planning, execution, and optimization of paid media campaigns across Meta, TikTok, and DV360.
• Plan, monitor, and optimize campaigns to improve CPA, ROAS, CPC, CTR, and conversions.
• Manage and track digital media budgets and collaborate with cross-functional teams.

Conoscenze

Excel/Sheets

Campaign coordination

Programmatic advertising

Performance analysis

Formazione

Bachelor's degree in Marketing/Communications/Advertising

Strumenti

DV360

Meta Ads Manager

TikTok Ads Manager

Google Ads

Google Analytics 4

Google Tag Manager

Campaign Manager 360

AppsFlyer

Smartly

Descrizione del lavoro

Are you ready to take off your career at one of the best places to work?

At Aeromexico, we are dedicated to offering our passengers the best travel experience. This is possible thanks to having the best talent in the industry. We strive to help all our employees grow, develop, and reach their full potential to achieve success in an inclusive, diverse, and equal environment.

Are you up for the challenge?

We are looking for a Digital Media Specialist to deliver extraordinary experiences for our customers.

This role is ideal for a team-oriented, effective communicator, and problem-solver who understands how to coordinate the Display team in the planning, execution, and optimization of paid media campaigns across Programmatic and Social Media (Meta and TikTok), ensuring proper platform management, high-quality implementation, and continuous performance improvement.

Educational requirements:

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
• Advanced English proficiency.

Experience:

• Experience planning, executing, and optimizing paid digital media campaigns, including Meta Ads Manager, TikTok Ads Manager, and DV360.
• Experience analyzing performance metrics (CPA, ROAS, CPC, CTR, and conversion rate) and optimizing campaigns based on results.
• Experience managing and tracking digital media budgets, as well as coordinating teams.

Skills to succeed:

• Advanced Excel or Google Sheets skills for analysis and reporting.
• Knowledge of Google Ads, Microsoft Advertising, and measurement and analytics tools such as Google Analytics 4 (preferred).
• Knowledge of Google Tag Manager, Campaign Manager 360, Creative Studio, and AppsFlyer (preferred).
• Knowledge of the Programmatic ecosystem, RTB buying models, and automation tools such as Smartly; media platform certifications are preferred.

Join Us!

Aeromexico is the ideal place for you to continue growing professionally and contribute to an incredible culture.

Fasten your seatbelts—this is your chance to elevate the journey into an extraordinary experience.

Aeromexico provides equal opportunities and does not discriminate against employees or applicants based on their race, religion, sex, country of origin, age, disability, sexual orientation, gender identity and expression, pregnancy, or illness.