Digital Media Strategist: Paid Campaigns & Analytics

Aeromexico; Estado de México; On-site; MXN 360,000 - 600,000; Full time

Job summary

Aeromexico is seeking a Digital Media Specialist to deliver extraordinary experiences for our customers and coordinate the Display team in planning, execution, and optimization of paid media campaigns across Meta Ads Manager, TikTok, and DV360. The role ensures proper platform management, high-quality implementation, and continuous performance improvements.

The ideal candidate will have a bachelor’s degree in Marketing or related field, advanced English, and hands-on experience with CPA/ROAS

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field is required.
• Advanced English proficiency is required.

Responsibilities

• Coordinate the Display team in planning, execution, and optimization of paid media campaigns across Meta, TikTok, and DV360.
• Plan, monitor, and optimize campaigns to improve CPA, ROAS, CPC, CTR, and conversions.
• Manage and track digital media budgets and collaborate with cross-functional teams.

Skills

Excel/Sheets

Campaign coordination

Programmatic advertising

Performance analysis

Education

Bachelor's degree in Marketing/Communications/Advertising

Tools

DV360

Meta Ads Manager

TikTok Ads Manager

Google Ads

Google Analytics 4

Google Tag Manager

Campaign Manager 360

AppsFlyer

Smartly

Job description

Aeromexico is seeking a Digital Media Specialist to deliver extraordinary experiences for our customers and coordinate the Display team in planning, execution, and optimization of paid media campaigns across Meta Ads Manager, TikTok, and DV360. The role ensures proper platform management, high-quality implementation, and continuous performance improvements.

The ideal candidate will have a bachelor’s degree in Marketing or related field, advanced English, and hands-on experience with CPA/ROAS