Digital Marketing Analyst

Education First; Ciudad de México; On-site; MXN 240,000 - 360,000; Full time

Benefits offered by this job

Benefits by local law

Corporate benefits discounts

Staff referral bonus (500 USD)

EF Hello App

Mental Health App Foundation

Job summary

Education First is seeking a Marketing Analyst for EF Language Abroad in Polanco, Mexico. You’ll drive digital marketing campaigns, create compelling content, and translate data into insights to optimize performance.

You’ll collaborate with sales and global teams to tailor campaigns for the local market, ensuring alignment with brand guidelines and growth targets. You will work closely with cross-functional teams in a fast-paced international environment, leveraging tools like Canva, CRM, and

Qualifications

• Bachelor’s degree in marketing, Business Administration, Communications, or related field.
• Previous experience in digital marketing or content creation.
• Proficiency in English; additional languages a plus.
• Hands-on experience with social media management tools, CRM, and analytics platforms.
• Strong eye for design; familiarity with Canva, Adobe, or equivalent.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across social media, email, and other channels.
• Manage the brand's social media channels including content scheduling and engagement.
• Monitor campaign performance and translate data into actionable insights and recommendations.
• Develop engaging content for social media, blogs, and digital platforms; localize global materials.
• Collaborate with sales and global marketing teams to align campaigns and events.

Skills

Digital marketing

Content creation

Analytics

Social media

CRM

Canva

Adobe

Education

Bachelor’s degree in marketing

Business Administration

Tools

CRM

Analytics platforms

Social media management tools

Canva

Adobe

Job description

Marketing Analyst | EF Language Abroad

What if your next role actually changed lives, including your own?

At EF Language Abroad, we believe that learning a language abroad is one of the most transformative experiences a person can have. And we need passionate, driven people to help make that happen. That's where you come in.

We're looking for a Marketing Analyst to join our team in Polanco, Mexico. This is your chance to grow your career in a global company, work alongside an energetic and ambitious team, and help shape the way young people discover life changing experiences abroad.

You'll be at the heart of our digital presence: creating content, managing campaigns, and turning data into insights that drive real results. No two days look the same, just creative work, real impact, and a team that's genuinely rooting for you from day one.

Your Main Responsibilities:

Digital Marketing

• Plan, execute, and optimize digital marketing campaigns across social media, email, and other digital channels.
• Manage the brand's social media channels, including content scheduling, posting, and community engagement.
• Monitor campaign performance and translate data into actionable insights and recommendations.

Content Creation

• Develop engaging content for social media, email marketing, blogs, and other digital platforms.
• Support the creation and localization of global marketing materials for the local market.
• Review and ensure all content is aligned with brand guidelines and tone of voice.

Analytics and Reporting

• Track and report on key marketing KPIs, providing regular performance updates to the team.
• Use data to identify trends, opportunities, and areas for improvement.
• Support A/B testing and other optimization initiatives.

Collaboration

• Work closely with the sales team to align marketing efforts with business goals.
• Collaborate with global marketing teams to adapt and localize campaigns.
• Support the planning and execution of events and promotional actions.

Requirements

• Bachelor’s degree in marketing, Business Administration, Communications, or a related field.
• Previous experience in digital marketing or content creation.
• Proficiency in English. Additional languages are a plus.
• Hands on experience with social media management tools, CRM, and analytics platforms.
• Strong eye for design and familiarity with tools like Canva, Adobe, or equivalent.
• Data driven mindset with strong analytical and communication skills.
• Collaborative, proactive, and comfortable working in a fast paced international environment.

Why You Will Love Working with Us

More than just a job, we offer a career, and the benefits grow with you.

From day one, all EF team members enjoy:

• Benefits by local law
• Corporate benefits discounts
• Staff referral bonus (500 USD)
• EF Hello App
• Access to the Mental Health App "Foundation"

As a Marketing Analyst, you also unlock:

• Global Mobile Office
• National KO recognition
• EF Summer Helper Nomination: 1 week as a group helper abroad
• Famtrip Nomination: travel to the USA

As you grow through our career ladder, even more doors open. Depending on your level, you may also unlock:

• Intercontinental Famtrip nominations
• Free language courses and international training nominations
• Hub Office visits with training and networking opportunities
• Leadership development programs and international kickoffs

Benefits vary by career level and are subject to local labor laws and business eligibility criteria.

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