Digital Associate

Bayer; Xico; On-site; MXN 180,000 - 240,000; Full time

Job summary

Bayer in Mexico is seeking a Digital Associate to support marketing, sales and digital transformation execution. You will help optimize digital campaigns, track KPIs and coordinate with agencies to deliver end-to-end digital activities across the consumer journey.

The ideal candidate has a Bachelor's in marketing or business, advanced English, and at least one year of digital marketing experience in consumer goods.

Qualifications

• Bachelor's degree in marketing or business-related field.
• 1 year of digital marketing experience in consumer goods.
• Advanced English proficiency required.
• Basic marketing understanding and P&L awareness.

Responsibilities

• Support organization: marketing, sales, digital on the Digital Transformation Execution.
• Assure proper execution and support marketing, optimize digital campaigns and maximize brand KPI’s, as well as end to end digital activities, considering full funnel consumer journey.
• Support Brand Managers on development and execution of communication campaigns and coordinate with agencies the creation of assets across digital channels.
• Coordinate among agencies for flawless implementation of digital campaigns (creativity, content, media & buying) on time.

Skills

Digital marketing

Marketing analytics

English (Advanced)

Team player

Education

Bachelor's degree in Marketing or Business Administration

Job description

Digital Associate

TASKS AND RESPONSIBILITIES

• Support organization: marketing, sales, digital on the Digital Transformation Execution.
• Assure proper execution and support marketing, optimize digital campaigns and maximize brand KPI’s, as well as end to end digital activities, considering full funnel consumer journey.
• Support Brand Managers and digital team on project development directed to optimize digital campaigns and maximize brand KPI’s, end to end activities considering full funnel consumer journey.
• Support Brand Managers on development and execution of communication campaign. Coordinate with the Marketing Team and Media and Digital agencies the creation of materials across all digital channels.
• Responsible to coordinate among different agencies to flawless implementation of digital campaigns (creativity, content, media & buying) in time.
• Assure all assets are available on time coordinating among the agencies. Continuous monitoring of digital dashboards, key KPIs, identify findings and recommend optimizations to Brand Managers.
• Coordinate with agencies content development and prepare performance reports when it´s necessary.
• Coordinate and work with brand managers to ensure digital decks production. Check compliance requirements for all activations.
• Support organization on digital execution, response to business needs.
• Active participation in Digital Reviews Meetings, confirm timings, campaigns, assets and support the Brand Manager to adjust marketing plans as needed in response to data tracking findings/insights.
• Support on end to end digital project management to ensure success.

WHO YOU ARE

• Bachelor’s degree in marketing, business administration or similar careers.
• Advanced English: writing, reading and oral.
• 1 year of experience in digital marketing and activations, ideally within consumer goods and over-the-counter (OTC) companies.
• Basic marketing understanding. Basic P&L understanding.
• Market data analysis capacity.
• Consumer understanding to identify needs.
• Basic marketing metrics (MS, sell out, distribution).
• Ability to identify market trends.
• Digital knowledge to propose and execute plans.
• Analytical, proactive, team worker, creative, oriented to results, networking builder.

Application Period:

10/14/2026 - 10/19/2026 Reference Code: 888825 Division: Consumer Health Location: Mexico : Ciudad de México : Ciudad de México Functional Area: Marketing Work Time: Full time Employment Type: Regular

Job Segment:

Brand Manager, Branding, Data Analyst, Project Manager, Marketing, Data, Technology