Digital Campaign Coordinator

Bayer; Ciudad de México; On-site; MXN 480,000 - 720,000; Full time

Job summary

Bayer Mexico City seeks a digital marketing professional to support the Consumer Health division. You will collaborate with marketing, sales and digital teams to optimize campaigns, track KPIs and manage end-to-end digital activities across the consumer journey.

The ideal candidate has a bachelor’s in marketing or business, strong English, 1 year of digital marketing experience, and solid data analysis skills.

Qualifications

• Bachelor’s degree in marketing, business administration or similar careers.
• Advanced English: writing, reading and oral.
• 1 year of experience in digital marketing and activations, ideally within consumer goods and OTC companies.
• Basic marketing understanding. Basic P&L understanding.
• Market data analysis capacity.
• Consumer understanding to identify needs.
• Basic marketing metrics (MS, sell out, distribution).
• Ability to identify market trends.
• Digital knowledge to propose and execute plans.
• Analytical, proactive, team worker, creative, oriented to results, networking builder.

Responsibilities

• Support organization: marketing, sales, digital on the Digital Transformation Execution.
• Assure proper execution and support marketing, optimize digital campaigns and maximize brand KPI’s, as well as end to end digital activities, considering full funnel consumer journey.
• Support Brand Managers and digital team on project development directed to optimize digital campaigns and maximize brand KPI’s, end to end activities considering full funnel consumer journey.
• Support Brand Managers on development and execution of communication campaign. Coordinate with the Marketing Team and Media and Digital agencies the creation of materials across all digital channels.
• Responsible to coordinate among different agencies to flawless implementation of digital campaigns (creativity, content, media & buying) in time.
• Assure all assets are available on time coordinating among the agencies. Continuous monitoring of digital dashboards, key KPIs, identify findings and recommend optimizations to Brand Managers.
• Coordinate with agencies content development and prepare performance reports when it´s necessary.
• Coordinate and work with brand managers to ensure digital decks production. Check compliance requirements for all activations.
• Support organization on digital execution, response to business needs.
• Active participation in Digital Reviews Meetings, confirm timings, campaigns, assets and support the Brand Manager to adjust marketing plans as needed in response to data tracking findings/insights.
• Support on end to end digital project management to ensure success.

Skills

Digital marketing

Campaign optimization

Data analysis

Market trends

English proficiency

Education

Bachelor's degree in marketing or business administration

Job description

Bayer Mexico City seeks a digital marketing professional to support the Consumer Health division. You will collaborate with marketing, sales and digital teams to optimize campaigns, track KPIs and manage end-to-end digital activities across the consumer journey.

The ideal candidate has a bachelor’s in marketing or business, strong English, 1 year of digital marketing experience, and solid data analysis skills.