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Capgemini in Mexico is seeking a Digital Analyst to analyze and interpret data from digital platforms, gaining insights into user behavior and informing data-driven decisions.
You will conduct pre-campaign analysis, map key customer journeys across channels, and provide recommendations to personalize and optimize cross-channel strategies to drive engagement and sales.
The role of a digital analyst involves analyzing and interpreting data from digital platforms to gain insights into user behavior, optimize performance, and inform data-driven decision-making
Responsible for pre campaign analysis, understanding key customer journeys and segments across digital channels to provide recommendations on how to personalize and optimize cross channel strategy to improve customer engagement and drive sales.