Data-Driven Paid Media Specialist for Cross-Channel Growth

Smartly; Apodaca; Presencial; MXN 420.000 - 540.000; Jornada completa

Descripción de la vacante

Smartly is seeking a Paid Media Specialist to manage campaigns across major platforms using the Smartly platform. You will implement features, analyze performance, and prepare client-ready activations. The role emphasizes rapid learning, strong communication, and cross-team collaboration.

You will work with a global client base, handle trafficking, tests, and enablement, and contribute to trainings to boost client self-sufficiency. Prior experience with programmatic and Google/YouTube is a plus.

Formación

• Driven, curious, eager to learn fast and make an early impact.
• Strong interest in paid social/programmatic buying across platforms.
• 1–2 years of media buying or campaign ops with budgets > $150k monthly; fundamentals in structure, objectives, creative, and measurement.
• Data minded with ability to translate inputs into actionable recommendations.
• Strong communicator and team player who explains concepts clearly.
• Google/YouTube familiarity is a plus.

Responsabilidades

• Traffic and QA campaigns in Smartly across Meta, TikTok, Snap, Pinterest, LinkedIn, and Google/YouTube—ensuring builds are compliant and ready for client activation.
• Implement and validate Smartly features (templates, automations/guardrails, feeds/catalogs, reporting) to speed up value realization and reduce manual work.
• Analyze performance and provide optimization recommendations (creative, structure, audience/placements, measurement/reporting) while the client owns budget changes.
• Support testing roadmaps by setting up tests in Smartly, validating inputs, and summarizing learnings for client adoption.
• Prepare updates for weekly customer syncs and handle trafficking/implementation/enablement requests.
• Build enablement assets and run trainings/office hours to drive client self-sufficiency.
• Partner with Product/Engineering by documenting bugs/blockers and feeding recurring themes into playbooks.

Conocimientos

Campaign ops

Paid social platforms

Analytics mindset

Communication

Team collaboration

Programmatic interest

Smartly platform

Google Ads/YouTube

Herramientas

Smartly platform

Google Ads

Descripción del empleo

Smartly is seeking a Paid Media Specialist to manage campaigns across major platforms using the Smartly platform. You will implement features, analyze performance, and prepare client-ready activations. The role emphasizes rapid learning, strong communication, and cross-team collaboration.

You will work with a global client base, handle trafficking, tests, and enablement, and contribute to trainings to boost client self-sufficiency. Prior experience with programmatic and Google/YouTube is a plus.