Paid Media Specialist

Smartly; Apodaca; Presencial; MXN 420.000 - 540.000; Jornada completa

Descripción de la vacante

Smartly is seeking a Paid Media Specialist to manage campaigns across major platforms using the Smartly platform. You will implement features, analyze performance, and prepare client-ready activations. The role emphasizes rapid learning, strong communication, and cross-team collaboration.

You will work with a global client base, handle trafficking, tests, and enablement, and contribute to trainings to boost client self-sufficiency. Prior experience with programmatic and Google/YouTube is a plus.

Formación

• Driven, curious, eager to learn fast and make an early impact.
• Strong interest in paid social/programmatic buying across platforms.
• 1–2 years of media buying or campaign ops with budgets > $150k monthly; fundamentals in structure, objectives, creative, and measurement.
• Data minded with ability to translate inputs into actionable recommendations.
• Strong communicator and team player who explains concepts clearly.
• Google/YouTube familiarity is a plus.

Responsabilidades

• Traffic and QA campaigns in Smartly across Meta, TikTok, Snap, Pinterest, LinkedIn, and Google/YouTube—ensuring builds are compliant and ready for client activation.
• Implement and validate Smartly features (templates, automations/guardrails, feeds/catalogs, reporting) to speed up value realization and reduce manual work.
• Analyze performance and provide optimization recommendations (creative, structure, audience/placements, measurement/reporting) while the client owns budget changes.
• Support testing roadmaps by setting up tests in Smartly, validating inputs, and summarizing learnings for client adoption.
• Prepare updates for weekly customer syncs and handle trafficking/implementation/enablement requests.
• Build enablement assets and run trainings/office hours to drive client self-sufficiency.
• Partner with Product/Engineering by documenting bugs/blockers and feeding recurring themes into playbooks.

Conocimientos

Campaign ops

Paid social platforms

Analytics mindset

Communication

Team collaboration

Programmatic interest

Smartly platform

Google Ads/YouTube

Herramientas

Smartly platform

Google Ads

Descripción del empleo

As a Paid Media Specialist you will...

• Traffic and QA campaigns in Smartly across Meta, TikTok, Snap, Pinterest, LinkedIn, and Google/YouTube– ensuring builds are compliant, best-practice, and ready for client activation.


• Implement and validate Smartly features (templates, automations/guardrails, feeds/catalogs, reporting) to speed up time-to-value and reduce manual work.


• Analyze performance and provide optimization recommendations (creative, structure, audience/placements, measurement/reporting) while the client owns budget changes and pushing live.


• Support testing roadmaps by setting up tests in Smartly, validating inputs, and summarizing learnings for client adoption.


• Support weekly customer syncs by prepping updates, tracking action items, and executing trafficking/implementation/enablement requests.


• Build enablement assets and help run trainings/office hours (checklists, SOPs, quick guides) to drive client self-sufficiency.


• Partner with Product/Engineering by documenting bugs/blockers, escalating with clear repro steps, and feeding recurring themes into playbooks.

• Are driven, curious, and eager to learn fast and make an early impact at Smartly.


• Have strong interest in paid social and/or programmatic, with appetite to build fluency across platforms and buying motions.


• Have 1-2 Years of media buying or campaign ops experience with monthly media budget above $150k (internship/coursework/projects/entry-level) with fundamentals in structure, objectives, creative, and measurement.


• Are data-minded and able to turn complex inputs into clear, actionable recommendations.


• Are a strong communicator and team player who can explain buyer concepts simply.


• Have Google/YouTube a big plus (programmatic familiarity also a plus)

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.

Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.

Visit Smartly to learn more.
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