Coordinador de Marketing de Producto Digital

Placements24; Tijuana; On-site; MXN 300,000 - 420,000; Full time

Job summary

Placements24 is seeking a Digital Product Marketing Coordinator in Tijuana to shape messaging and drive adoption of our client's digital products. You will collaborate with product management, marketing, and sales to deploy go-to-market strategies and engaging content.

The ideal candidate has 1–2 years in product/digital marketing, strong Spanish communication, and a passion for tech. You will be organized, detail-oriented, and capable of working across cross-functional teams in a fast-paced

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 1–2 years of product marketing or digital marketing experience.
• Strong understanding of digital products and software development lifecycle.
• Excellent written and verbal Spanish communication skills.
• Proficient in market research and competitive analysis techniques.
• Ability to create persuasive marketing copy and collateral.
• Familiarity with marketing automation tools and CRM systems.
• Strong organizational and project management skills.
• Ability to work collaboratively in a cross-functional team.
• Based in Tijuana, Baja California, MX.

Responsibilities

• Develop and execute go-to-market strategies for new digital product launches.
• Create compelling product messaging and positioning for target audiences.
• Develop sales enablement materials including presentations, datasheets, and website content.
• Conduct market research and competitive analysis to identify market opportunities and threats.
• Collaborate with the content marketing team to create engaging content (blog posts, social media updates, case studies).
• Support the sales team with product knowledge and marketing collateral.
• Monitor and analyze product performance and market reception.
• Manage product marketing campaigns and initiatives to drive adoption and revenue.
• Work closely with product teams to understand product roadmaps and feature updates.

Skills

Product marketing experience

Digital product lifecycle

Spanish communication

Market research

Marketing copywriting

Cross-functional collaboration

Project management

Teamwork

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Marketing automation tools

CRM systems

Job description

About the Role

Our client, an innovative technology firm, is seeking a proactive and creative Digital Product Marketing Coordinator to join their team in Tijuana, Baja California, MX . This role is instrumental in shaping the market perception and driving the adoption of our client's digital products. You will work closely with product management, marketing, and sales teams to develop and execute product marketing strategies. The ideal candidate will have a strong understanding of digital product lifecycles, excellent communication skills, and a passion for technology. If you are organized, detail-oriented, and eager to contribute to the success of cutting-edge digital products, this is an excellent opportunity. The position requires you to be based in Tijuana, Baja California, MX .

Key Responsibilities

• Develop and execute go-to-market strategies for new digital product launches.
• Create compelling product messaging and positioning that resonates with target audiences.
• Develop sales enablement materials, including presentations, datasheets, and website content.
• Conduct market research and competitive analysis to identify market opportunities and threats.
• Collaborate with the content marketing team to create engaging content (blog posts, social media updates, case studies).
• Support the sales team with product knowledge and marketing collateral.
• Monitor and analyze product performance and market reception.
• Manage product marketing campaigns and initiatives to drive adoption and revenue.
• Work closely with product teams to understand product roadmaps and feature updates.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1-2 years of experience in product marketing, digital marketing, or a related role.
• Strong understanding of digital products and the software development lifecycle.
• Excellent written and verbal communication skills in Spanish.
• Proficiency in market research and competitive analysis techniques.
• Ability to create persuasive marketing copy and collateral.
• Familiarity with marketing automation tools and CRM systems is a plus.
• Strong organizational and project management skills.
• Ability to work collaboratively in a cross-functional team environment.
• Must be based in Tijuana, Baja California, MX .

Benefits

Our client offers a competitive salary, comprehensive health benefits, opportunities for career advancement, and a dynamic and innovative work culture. This role is based in our offices in Tijuana, Baja California, MX , providing a stable environment for growth. Join a company that is at the forefront of digital innovation and offers a chance to shape the future of its products. We provide a supportive team and resources to help you succeed.