Especialista en Marketing Digital - Criptoactivos

Placements24; Tijuana; On-site; MXN 250,000 - 350,000; Full time

Benefits offered by this job

Salario competitivo

Seguro de salud

Desarrollo profesional

Ambiente dinámico

Trabajar en oficina en Tijuana

Job summary

Placements24 busca un Especialista en Marketing Digital para liderar estrategias y campañas en el área de Criptomonedas y Blockchain en Tijuana. Se busca alguien con historial probado en marketing digital y experiencia en el sector cripto, capaz de impulsar el reconocimiento de marca y adquisición de usuarios.

El candidato ideal contará con habilidades en SEO, SEM, contenido y analítica, y trabajará de forma autónoma dentro de un equipo dinámico, en un entorno de rápido crecimiento y enfoque en

Qualifications

• Título universitario en Marketing o campo relacionado.
• Mínimo de 3 años en marketing digital/performance.
• Experiencia probada en la industria Criptomonedas y Blockchain.
• Competencia en SEO, SEM, marketing de contenidos, redes sociales y email marketing.
• Experiencia con herramientas de analítica de marketing.

Responsibilities

• Desarrollar estrategias de marketing digital basadas en datos across canales.
• Crear contenido atractivo para blogs, redes y web.
• Gestionar campañas de publicidad pagada (Google Ads, redes sociales).
• Analizar rendimiento de campañas y reportar insights.
• Colaborar con productos y ventas para alinear mensajes.
• Identificar influencers y posibles partners dentro del ecosistema Criptomonedas y Blockchain.
• Mantenerse actualizado sobre tendencias y mejores prácticas del marketing digital.
• Gestionar eficientemente el presupuesto de marketing.

Skills

Marketing strategy

Performance marketing

SEO

Content creation

Social media

Analytics

Copywriting

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Social media analytics

Email marketing tools

Job description

About the Role

Our client, a dynamic and rapidly growing company in the Criptomonedas y Blockchain sector, is seeking an innovative Especialista en Marketing Digital to lead their marketing efforts in Tijuana, Baja California, MX . This pivotal role involves developing and executing comprehensive digital marketing strategies to enhance brand awareness, drive user acquisition, and promote our cutting-edge blockchain products and services. The ideal candidate possesses a deep understanding of digital marketing channels, a proven track record in the crypto space, and a passion for innovation. You will be responsible for crafting compelling campaigns that resonate with our target audience and position us as leaders in the market. This is an exceptional opportunity to make a significant impact on our growth trajectory and shape our brand's narrative within the exciting world of digital assets. We foster a results-oriented culture and encourage creative thinking.

Key Responsibilities

• Develop and implement data-driven digital marketing strategies across various channels including SEO, SEM, social media, email marketing, and content marketing.
• Create engaging and compelling marketing content, including blog posts, social media updates, website copy, and ad creatives.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve target KPIs.
• Analyze campaign performance, track key metrics (e.g., ROI, CPA, conversion rates), and provide regular reports with actionable insights.
• Manage social media presence and community engagement across relevant platforms.
• Collaborate with the product and sales teams to ensure marketing messages align with business objectives.
• Identify and engage with influencers and potential partners within the Criptomonedas y Blockchain ecosystem.
• Stay updated on the latest digital marketing trends, tools, and best practices, especially within the crypto industry.
• Conduct market research and competitor analysis to identify new opportunities.
• Manage the marketing budget effectively and ensure optimal allocation of resources.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3 years of experience in digital marketing, with a strong focus on performance marketing.
• Demonstrable experience and understanding of the Criptomonedas y Blockchain industry.
• Proven success in developing and executing digital marketing campaigns that drive measurable results.
• Proficiency in SEO, SEM, content marketing, social media marketing, and email marketing.
• Experience with marketing analytics tools (e.g., Google Analytics, social media analytics).
• Excellent copywriting and content creation skills.
• Strong analytical and strategic thinking abilities.
• Ability to work independently and manage multiple projects simultaneously.
• Creative mindset with a passion for innovation.
• Excellent communication and interpersonal skills.

Benefits

• Competitive salary and performance bonuses.
• Health insurance and wellness benefits.
• Opportunities for professional development and attending industry events.
• Dynamic and fast-paced work environment.
• Be part of a groundbreaking industry revolutionizing finance.
• Chance to significantly influence brand growth and market position.
• Modern office facilities.
• Collaborative team culture.