Líder de Marketing de Producto Digital (Tijuana)

Placements24; Tijuana; On-site; MXN 300,000 - 420,000; Full time

Job summary

Placements24 is seeking a Digital Product Marketing Coordinator in Tijuana to shape messaging and drive adoption of our client's digital products. You will collaborate with product management, marketing, and sales to deploy go-to-market strategies and engaging content.

The ideal candidate has 1–2 years in product/digital marketing, strong Spanish communication, and a passion for tech. You will be organized, detail-oriented, and capable of working across cross-functional teams in a fast-paced

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 1–2 years of product marketing or digital marketing experience.
• Strong understanding of digital products and software development lifecycle.
• Excellent written and verbal Spanish communication skills.
• Proficient in market research and competitive analysis techniques.
• Ability to create persuasive marketing copy and collateral.
• Familiarity with marketing automation tools and CRM systems.
• Strong organizational and project management skills.
• Ability to work collaboratively in a cross-functional team.
• Based in Tijuana, Baja California, MX.

Responsibilities

• Develop and execute go-to-market strategies for new digital product launches.
• Create compelling product messaging and positioning for target audiences.
• Develop sales enablement materials including presentations, datasheets, and website content.
• Conduct market research and competitive analysis to identify market opportunities and threats.
• Collaborate with the content marketing team to create engaging content (blog posts, social media updates, case studies).
• Support the sales team with product knowledge and marketing collateral.
• Monitor and analyze product performance and market reception.
• Manage product marketing campaigns and initiatives to drive adoption and revenue.
• Work closely with product teams to understand product roadmaps and feature updates.

Skills

Product marketing experience

Digital product lifecycle

Spanish communication

Market research

Marketing copywriting

Cross-functional collaboration

Project management

Teamwork

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Marketing automation tools

CRM systems

Job description

Placements24 is seeking a Digital Product Marketing Coordinator in Tijuana to shape messaging and drive adoption of our client's digital products. You will collaborate with product management, marketing, and sales to deploy go-to-market strategies and engaging content.

The ideal candidate has 1–2 years in product/digital marketing, strong Spanish communication, and a passion for tech. You will be organized, detail-oriented, and capable of working across cross-functional teams in a fast-paced