Estratega de Marketing Digital Educativo

Placements24; Chihuahua; Hybrid; MXN 420.000 - 700.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Profesional development opportunities

Industry events attendance

Zusammenfassung

Placements24 busca un Estratega de Marketing Digital Educativo para desarrollar y ejecutar estrategias integrales que atraigan y comprometan a estudiantes y socios.

Se valorará experiencia en educación, dominio de SEO/SEM, marketing de contenidos y email, y capacidad para colaborar con admisiones y desarrollo de programas. Modelo híbrido con oportunidades de desarrollo profesional.

Qualifikationen

• Título de licenciatura en Marketing, Comunicaciones, Administración de Empresas o campo relacionado.
• Mínimo 5 años de experiencia en marketing digital, con foco en el sector educativo.
• Experiencia gestionando campañas de SEO, SEM, marketing en redes sociales, content marketing y email marketing.
• Competencia en herramientas de marketing digital como Google Analytics, Google Ads y plataformas de gestión de redes sociales.

Aufgaben

• Desarrollar y ejecutar estrategias de marketing digital orientadas a programas educativos y servicios.
• Gestionar campañas de publicidad pagada (SEM, redes sociales) para maximizar ROI.
• Optimizar SEO para mejorar rankings orgánicos y visibilidad de marca.
• Crear y gestionar iniciativas de content marketing (blogs, artículos y redes).
• Desarrollar campañas de email marketing para captación y fidelización de estudiantes.
• Analizar desempeño de campañas con herramientas de analítica y entregar reportes periódicos.
• Identificar audiencias objetivo y adaptar mensajes.

Kenntnisse

SEO

SEM

Content marketing

Email marketing

Social media management

Analytics

Bilingual (Spanish/English)

Ausbildung

Bachelor's degree in Marketing

Communications

Business Administration

Related field

Tools

Google Analytics

Google Ads

Social media management platforms

Email marketing software

Jobbeschreibung

About the Role

Our client, a rapidly expanding educational services firm, is seeking an innovative and results-driven Estratega de Marketing Digital Educativo to join their team. This role, located in the bustling industrial center of Ciudad Juárez, Chihuahua , will be responsible for developing and executing comprehensive digital marketing strategies to attract and engage prospective students and partners. You will leverage your expertise in SEO, SEM, social media marketing, content marketing, and email marketing to enhance brand visibility and drive enrollment. The ideal candidate possesses a deep understanding of the education market, combined with a proven track record in digital marketing campaign management. You will collaborate closely with admissions, program development, and sales teams to align marketing efforts with institutional goals. This is an excellent opportunity to play a key role in the growth of a leading educational organization and shape its digital presence.

Key Responsibilities

• Develop and implement data-driven digital marketing strategies to promote educational programs and services.
• Manage and optimize paid advertising campaigns (SEM, social media ads) to maximize ROI.
• Oversee search engine optimization (SEO) efforts to improve organic search rankings.
• Create and manage engaging content marketing initiatives, including blog posts, articles, and social media updates.
• Develop and execute email marketing campaigns for lead nurturing and student engagement.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide regular reports.
• Identify target audiences and tailor marketing messages accordingly.
• Stay current with digital marketing trends, tools, and best practices, especially within the education sector.
• Collaborate with cross-functional teams to ensure consistent brand messaging and effective campaign execution.
• Manage the digital marketing budget effectively.
• Explore new digital channels and opportunities for reaching prospective students.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, with a significant focus on the education sector.
• Proven experience in managing SEO, SEM, social media marketing, content marketing, and email marketing campaigns.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong analytical skills and the ability to interpret data to drive strategic decisions.
• Excellent written and verbal communication skills in Spanish and English.
• Creative mindset with strong storytelling and content creation abilities.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience working in a hybrid or remote setting is a plus.
• Understanding of the Ciudad Juárez, Chihuahua market dynamics.

Benefits

Our client offers a competitive salary and a comprehensive benefits package, including health, dental, and vision insurance. Enjoy a hybrid work model that provides flexibility and work-life balance. Opportunities for professional development, including training and attendance at industry events, are available. Join an innovative and growing company with a strong mission in education. Our client fosters a collaborative work environment and values employee contributions. Be part of a team that is making a significant impact in the educational landscape from Ciudad Juárez, Chihuahua .