Commercial Planning Lead (FMCG)

Capgemini; Aguascalientes; Híbrido; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Capgemini in Mexico is seeking a Commercial Planning Lead for FMCG to drive profitability through TPM, RGM, and robust commercial analytics. You will collaborate with Sales, Marketing, Finance, and Supply Chain to align plans and optimize trade investments.

The role involves evaluating trade promotion ROI, developing scenario analyses, leading post-promotion reviews, and supporting JBP processes to identify growth opportunities and mitigate risks.

Formación

• Bachelor's degree or higher in a business-related field.
• 8+ years of experience in Sales Operations, TPM, Commercial Planning, RGM, or Customer Planning.
• 4+ years in the FMCG/CPG industry.
• Advanced English proficiency.
• Experience collaborating with cross-functional commercial teams and senior stakeholders.
• Strong technical knowledge in TPM, RGM, Commercial Planning, Sales Analytics, and Customer Planning.

Responsabilidades

• Support Key Account Managers in executing customer strategies, promotional plans, product launches, and commercial initiatives.
• Lead evaluation and optimization of trade promotion strategies for ROI and impact.
• Develop scenario-based analyses using sales performance, customer trends, and market data to identify growth opportunities and risks.
• Generate actionable insights to support customer planning and commercial decision-making.
• Partner with Sales, Marketing, Revenue Management, Finance, and Supply Chain to ensure alignment across plans and execution.
• Monitor customer performance against targets, identify gaps, and recommend improvements.
• Lead post-promotion analysis on volume uplift, profitability, and net revenue to improve future strategies.
• Support Joint Business Planning processes and customer growth initiatives.
• Prepare executive-level reviews, customer presentations, and strategic recommendations.

Conocimientos

TPM

RGM

Commercial Planning

Sales Analytics

Customer Business Planning

Sales Funnel Management

Educación

Bachelor's degree in Business Administration, Marketing, Finance, Data Analytics, or related field

Herramientas

CRM platforms

Trade promotion tools

Sales analytics solutions

Microsoft Office

Descripción del empleo

Review Commercial Planning Lead (FMCG)

Are you a strategic commercial planning professional with expertise in Trade Promotion Management, Revenue Growth Management, and sales performance optimization? Join our team as a Commercial Planning Lead, where you'll partner with Sales, Marketing, Finance, Supply Chain, and Revenue Management teams to drive profitable growth through customer planning, trade investment optimization, and commercial analytics.

Key Responsibilities

• Support Key Account Managers in executing customer strategies, promotional plans, product launches, and commercial initiatives.
• Lead the evaluation and optimization of trade promotion strategies, ensuring investments deliver strong ROI and business impact.
• Develop scenario-based analyses using sales performance, customer trends, and market data to identify growth opportunities and business risks.
• Generate actionable insights that support customer planning and commercial decision-making.
• Partner with Sales, Marketing, Revenue Management, Finance, and Supply Chain teams to ensure alignment across commercial plans and execution.
• Monitor customer performance against sales targets, identify gaps, and recommend improvement opportunities.
• Lead post-promotion analysis, measuring volume uplift, profitability, and net revenue performance to improve future promotional strategies.
• Support Joint Business Planning (JBP) processes and customer growth initiatives.
• Prepare executive-level business reviews, customer presentations, and strategic recommendations.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Finance, Data Analytics, or a related field.
• Minimum 8 years of experience in Sales Operations, Trade Promotion Management, Commercial Planning, Revenue Growth Management, or Customer Planning.
• Minimum 4 years of experience within the FMCG/CPG industry.
• Advanced English proficiency.
• Experience working with cross-functional commercial teams and senior stakeholders.
• Technical SkillsStrong knowledge of:Trade Promotion Management (TPM)Revenue Growth Management (RGM)Commercial PlanningSales AnalyticsCustomer Business PlanningSales Funnel Management
• Experience with CRM platforms, trade promotion tools, sales analytics solutions, and Microsoft Office Suite
• Advanced analytical and scenario-planning capabilities.

What We're Looking For

• Strategic thinker with strong commercial acumen.
• Ability to influence stakeholders without direct authority.
• Strong communication and presentation skills.
• Experience building relationships across multiple functions.
• Data-driven decision maker with a continuous improvement mindset.
• Proven ability to identify opportunities for revenue growth and investment optimization.

Ideal Background

• Experience in:Trade Promotion Management (TPM)Revenue Growth Management (RGM)Commercial PlanningCustomer Business PlanningSales OperationsKey Account PlanningCommercial ExcellenceFMCG / CPG Industry