Client Insights & Campaign Analytics Analyst

Thenielsencompany; México; Hybrid; MXN 420,000 - 640,000; Full time

Job summary

Nielsen is seeking a CID Analyst to join the Global Campaign Analytics team. You will work directly with media companies and advertisers to understand campaign objectives, advise on study setup, and provide performance analyses.

You will design studies to measure ad effectiveness across digital, social, streaming, and podcasts, and perform deep-dive analyses under senior guidance while maintaining high QA standards throughout the process.

Qualifications

• 2–3 years of analytics or media planning experience.
• Excellent verbal, written, and presentation skills; able to simplify concepts.
• Advanced level of English (written and verbal).
• Self-motivated, curious learner with strong time management.
• Knowledge of media analytics is a plus; experience with syndicated data sets is advantageous.

Responsibilities

• Relationship Management: Build trust-based relationships with clients and internal teams to grow Campaign Analytics solutions.
• Translate business objectives into measurable research questions for Nielsen solutions.
• Design, execute, and present analyses focusing on lift from campaigns using test vs. control methodologies.
• Support clients in study design and execution; provide data-driven insights and recommendations.
• Perform rigorous QA on study setup, data quality, and materials.
• Collaborate with cross-functional teams to resolve issues and drive projects to milestones.

Skills

Relationship management

Business objectives

Research & analysis

Client delivery

Quality assurance

Collaboration

Project management

Tools

Office/Google Suite

Job description

Nielsen is seeking a CID Analyst to join the Global Campaign Analytics team. You will work directly with media companies and advertisers to understand campaign objectives, advise on study setup, and provide performance analyses.

You will design studies to measure ad effectiveness across digital, social, streaming, and podcasts, and perform deep-dive analyses under senior guidance while maintaining high QA standards throughout the process.