Campaign Analytics & Insights Analyst II

Nielsen Holdings Plc; Ciudad de México; On-site; MXN 480,000 - 600,000; Full time

Job summary

Nielsen Holdings Plc in Mexico City is seeking a Client Insights & Delivery Analyst to join the Global Campaign Analytics team. You will work directly with media companies and advertisers to understand objectives, advise on study setup, and perform performance analyses across digital, social, streaming, and podcasts.

In this fast-paced, client-facing role you will design and execute studies, translate findings into actionable recommendations, ensure quality across all deliverables, and

Qualifications

• 2-3 years experience in analytics and/or media or marketing planning.
• Excellent verbal, written, and presentation skills; ability to grasp new concepts easily and present them simply.
• Advanced level of English (written and verbal) is required.
• Excellent critical thinking ability and a desire to seek solutions for novel situations.
• A self-motivated, curious learner with strong project and time management skills.
• Ability to work quickly, adapt, and manage multiple projects at once.
• Technical proficiency in Office/Google Suite of software solutions.
• Strong Plus: Media and advertising industry knowledge, past experience in digital media buying/planning and marketing analytics, and experience with Syndicated data sets (Nielsen IQ and/or IRI) are all strong advantages.

Responsibilities

• Relationship Management: Build trust-based relationships with clients, Sales, Research, and Operations, acting as a partner to grow the business through Campaign Analytics (CA) solutions.
• Business Objectives: Help translate broad business needs into specific, measurable research questions that can be solved by Nielsen solutions.
• Research & Analysis: Design, execute, and present detailed research analyses, primarily focused on test vs. control methodology to determine the lift driven by measured campaigns.
• Client Delivery: Use Product knowledge to support clients in designing and executing studies. Analytically consult with clients on the results, ensuring insights and action-oriented solutions are delivered.
• Quality Assurance: Perform rigorous QA checks on test setup, data quality, and presentation materials to ensure best practices are strictly followed.
• Collaboration & Problem Solving: Collaborate with cross-functional teams to investigate issues, find the root cause, and proactively resolve them with appropriate parties.
• Project Management: Maintain accurate records of study timelines, milestones, and presentation dates, keeping all relevant internal and external stakeholders updated.

Skills

Analytics

Client-facing

English communication

Project management

Quality assurance

Cross-functional collaboration

Time management

Tools

Office/Google Suite

Job description

Nielsen Holdings Plc in Mexico City is seeking a Client Insights & Delivery Analyst to join the Global Campaign Analytics team. You will work directly with media companies and advertisers to understand objectives, advise on study setup, and perform performance analyses across digital, social, streaming, and podcasts.

In this fast-paced, client-facing role you will design and execute studies, translate findings into actionable recommendations, ensure quality across all deliverables, and