AI-Powered Audience Insights Analyst (New Business)

Power Digital; México; Remoto; MXN 500.000 - 800.000; Tempo pieno

Descrizione del lavoro

Power Digital is seeking a data-driven analyst to lead new business audience analyses and support audience insights for growth campaigns. You will partner with multiple teams, manage competing priorities, and leverage AI-enabled tools in the Nova ecosystem to accelerate deliverables.

You will work with large datasets, apply media fundamentals, and ensure timely, accurate outputs that drive planning and creative strategies for new business opportunities.

Competenze

• Experience working with large datasets to analyze audience behavior and guide planning for advertising campaigns.
• Foundational understanding of funnel/campaign structures, tracking, optimization, and channels.
• Strong organization, time management, and the ability to work in a fast-paced environment.

Mansioni

• Own New Business Audience Analyses and ensure timely delivery for revenue teams.
• Support existing client analyses based on new business appraisal demand.
• Research, onboard, and optimize tools to improve audience development processes.
• Refine templates and templates to increase efficiency and output quality.
• Collaborate across teams and communicate timelines and blockers proactively.

Conoscenze

Data analysis

Audience insights

Asana

Project management

Team collaboration

Formazione

Bachelor's degree

Strumenti

Nielsen

MRI-Simmons

Global Web Index

Comscore

Descrizione del lavoro

Power Digital is seeking a data-driven analyst to lead new business audience analyses and support audience insights for growth campaigns. You will partner with multiple teams, manage competing priorities, and leverage AI-enabled tools in the Nova ecosystem to accelerate deliverables.

You will work with large datasets, apply media fundamentals, and ensure timely, accurate outputs that drive planning and creative strategies for new business opportunities.