Customer Intelligence Analyst Ii

Thenielsencompany; México; Hybrid; MXN 420,000 - 640,000; Full time

Job summary

Nielsen is seeking a CID Analyst to join the Global Campaign Analytics team. You will work directly with media companies and advertisers to understand campaign objectives, advise on study setup, and provide performance analyses.

You will design studies to measure ad effectiveness across digital, social, streaming, and podcasts, and perform deep-dive analyses under senior guidance while maintaining high QA standards throughout the process.

Qualifications

• 2–3 years of analytics or media planning experience.
• Excellent verbal, written, and presentation skills; able to simplify concepts.
• Advanced level of English (written and verbal).
• Self-motivated, curious learner with strong time management.
• Knowledge of media analytics is a plus; experience with syndicated data sets is advantageous.

Responsibilities

• Relationship Management: Build trust-based relationships with clients and internal teams to grow Campaign Analytics solutions.
• Translate business objectives into measurable research questions for Nielsen solutions.
• Design, execute, and present analyses focusing on lift from campaigns using test vs. control methodologies.
• Support clients in study design and execution; provide data-driven insights and recommendations.
• Perform rigorous QA on study setup, data quality, and materials.
• Collaborate with cross-functional teams to resolve issues and drive projects to milestones.

Skills

Relationship management

Business objectives

Research & analysis

Client delivery

Quality assurance

Collaboration

Project management

Tools

Office/Google Suite

Job description

The Client Insights & Delivery (CID) Analyst is a foundational role within the Global Nielsen Campaign Analytics team, focused on delivering actionable recommendations that drive client success and market impact.

As a member of this fast-paced, client-facing team, your primary responsibility is to work directly with media companies and advertisers to understand campaign objectives, advise on study setup, and provide performance analysis.

You will assist in designing studies to measure ad effectiveness across all media platforms (digital, social, streaming, and podcasting) and perform deep-dive custom analyses under the guidance of senior members, all while maintaining a high level of quality assurance throughout every step of the process.

Key Responsibilities

• Relationship Management: Build trust-based relationships with clients, Sales, Research, and Operations, acting as a partner to grow the business through Campaign Analytics (CA) solutions.
• Business Objectives: Help translate broad business needs into specific, measurable research questions that can be solved by Nielsen solutions.
• Research & Analysis: Design, execute, and present detailed research analyses, primarily focused on test vs. control methodology to determine the lift driven by measured campaigns.
• Client Delivery: Use Product knowledge to support clients in designing and executing studies. Analytically consult with clients on the results, ensuring insights and action-oriented solutions are delivered.
• Quality Assurance: Perform rigorous QA checks on test setup, data quality, and presentation materials to ensure best practices are strictly followed.
• Collaboration & Problem Solving: Collaborate with cross-functional teams to investigate issues, find the root cause, and proactively resolve them with appropriate parties.
• Project Management: Maintain accurate records of study timelines, milestones, and presentation dates, keeping all relevant internal and external stakeholders updated.

2-3 years experience in analytics and/or media or marketing planning.

• Excellent verbal, written, and presentation skills; ability to grasp new concepts easily and present them simply.
• Advanced level of English (written and verbal) is required.
• Excellent critical thinking ability and a desire to seek solutions for novel situations.
• A self-motivated, curious learner with strong project and time management skills. Ability to work quickly, adapt, and manage multiple projects at once.
• Technical proficiency in Office/Google Suite of software solutions.
• Strong Plus: Media and advertising industry knowledge, past experience in digital media buying/planning and marketing analytics, and experience with Syndicated data sets (Nielsen IQ and/or IRI) are all strong advantages.

Nielsen is committed to maintaining a work environment free from any form of discrimination and harassment. Nielsen prohibits conduct that has the purpose or effect of interfering with terms or conditions of employment, or that creates an intimidating, hostile, or offensive work environment based on: race, skin color/national or ethnic origin/ancestry, religion/creed, physical or mental disability/medical condition/genetic information, pregnancy, marital status, sex/gender, gender identity/gender expression/sexual orientation, age, or any other characteristic protected by applicable law.

At Nielsen, we promote equal opportunities for all individuals and value a diverse and inclusive workplace.