Brand Strategist: Data-Driven Growth for Fintech

Didi; Ciudad de México; Presencial; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

DiDi Global is seeking a Brand Strategist in Mexico City to own the execution layer of brand strategy, translate positioning into actionable briefs, and serve as the primary interface with the creative agency. You will support data-driven insights, manage small brand projects end-to-end, and contribute to large campaigns with cross-functional teams.

The role requires 5–7 years in brand strategy, fluency in English and Spanish, and experience with brand measurement tools.

Formación

• 5–7 years of experience in brand strategy, with a mix of agency and client-side roles preferred.
• Experience in financial services, consumer apps, or regulated consumer categories is a strong plus.
• Proven ability to write clear, insightful creative briefs that translate complex product propositions into compelling creative territory.
• Hands-on experience managing BHT or similar brand measurement tools.
• Strong analytical skills — able to synthesize qualitative and quantitative data into strategic recommendations.
• Experience briefing and reviewing creative agency work, and giving constructive, actionable feedback.
• Strong project management skills — able to manage multiple campaigns simultaneously without compromising quality.
• Fluent in English and Spanish.

Responsabilidades

• STRATEGY & EXECUTION
• Write, version, and maintain creative briefs for all brand and service campaigns — ensuring every brief clearly translates business needs into actionable creative direction for the agency
• Run and continuously update the BHT waves: collect and process data from the Insights team, maintain dashboards, flag attribute movements, and surface trends to the team
• Independently manage small brand projects end-to-end, and contribute to larger strategic campaigns — handling timelines, stakeholder alignment, and on-time delivery
• Support 360° media strategy development — build analytical inputs and present findings to internal stakeholders
• Prepare all briefing materials, background research, and presentations the Manager takes to creative agency meetings
• Deliver structured first-round feedback on creative proposals before Manager review — evaluating against the brief, brand guidelines, and market context
• Analyze campaign performance post-launch and tie results to brand OKRs — generate learnings that feed back into strategy
• Maintain brand documentation: tone-of-voice guides, messaging frameworks, and service-specific territories across DiDi financial services
• CROSS-FUNCTIONAL COLLABORATION
• Partner with business teams across DiDi financial services to deeply understand their commercial goals, OKRs, and growth priorities — translating them into brand briefs, campaign strategies, and positioning actions that actively support business results
• Maintain a regular alignment rhythm with business stakeholders — anticipate their needs, flag risks early, and ensure brand strategy is never disconnected from the business agenda
• Coordinate with the external Insights team: formulate research hypotheses, send requests, follow up on deliverables, and prepare study summaries for the Brand Strategy Manager
• Conduct competitive benchmarking — track how market-leading digital financial brands communicate across paid, owned, and earned channels; identify opportunities for differentiation
• Participate in creative agency briefing meetings alongside the Brand Strategy Manager — prepare materials and document feedback
• Cross-train with the Brand Strategy Analyst to ensure continuity during absences

Conocimientos

Brand strategy

Bilingual English/Spanish

Analytical thinking

Creative briefs

Project management

Descripción del empleo

DiDi Global is seeking a Brand Strategist in Mexico City to own the execution layer of brand strategy, translate positioning into actionable briefs, and serve as the primary interface with the creative agency. You will support data-driven insights, manage small brand projects end-to-end, and contribute to large campaigns with cross-functional teams.

The role requires 5–7 years in brand strategy, fluency in English and Spanish, and experience with brand measurement tools.