Brand Strategy Analyst: Shape Strategic Brand Impact

Didi; Ciudad de México; Presencial; MXN 300.000 - 520.000; Jornada completa

Descripción de la vacante

DiDi is seeking a detail-oriented Brand Analyst to support the Brand Strategy team in building data-driven insights and owning project data streams. You will coordinate cross-functional inputs, track brand movements, and help craft strategic decks for leadership reviews.

The role focuses on coordinating research, analyzing multi-source data, and delivering concise summaries that influence strategic direction. Fluency in English and Spanish is required for collaboration across regions.

Formación

• 3–5 years of experience in brand management, marketing strategy, or a planning role at an agency or in-house team.
• Experience operating brand tracking tools or coordinating research projects is highly valued.
• Strong analytical mindset — comfortable working with data from multiple sources and synthesizing it into clear summaries.
• Excellent attention to detail and documentation skills.
• Proficiency in PowerPoint or Google Slides and Excel or Google Sheets for analysis and presentation building.
• Proactive and self-directed — able to manage recurring tasks independently without constant guidance.
• Fluent in English and Spanish.

Responsabilidades

• STRATEGY & EXECUTION: Coordinate and operate BHT waves; collect data, update dashboards, flag brand attribute movements, and maintain version control.
• Prepare regular competitive benchmarking reports — track how leading digital financial brands communicate across paid, owned, and earned channels.
• Prepare post-campaign performance summaries tied to brand OKRs — compile data from analytics tools and agency reports.
• Research cultural trends, category moments, and audience insights to feed into brand strategy planning sessions.
• Support preparation of strategy presentations and decks for brand reviews, stakeholder meetings, and agency briefings.
• Maintain brand documentation: tone-of-voice guides, messaging frameworks, and service-specific territory files.

Conocimientos

Brand management

Marketing strategy

Brand tracking tools

Analytical mindset

Attention to detail

PowerPoint/Slides

Excel

English & Spanish

Proactive attitude

Descripción del empleo

DiDi is seeking a detail-oriented Brand Analyst to support the Brand Strategy team in building data-driven insights and owning project data streams. You will coordinate cross-functional inputs, track brand movements, and help craft strategic decks for leadership reviews.

The role focuses on coordinating research, analyzing multi-source data, and delivering concise summaries that influence strategic direction. Fluency in English and Spanish is required for collaboration across regions.