Brand Strategist: Data-Informed Campaigns & Briefing

DiDi Chuxing; Ciudad de México; Híbrido; MXN 600.000 - 900.000; Jornada completa

Descripción de la vacante

DiDi Global Inc. is seeking a seasoned Brand Strategist to own the execution layer of brand strategy, translating positioning into actionable briefs and coordinating with the creative agency.

You will run BHT waves, maintain dashboards, and guide cross-functional initiatives across DiDi Financial Services. The role requires 5–7 years in brand strategy, strong analytical abilities, and fluency in English and Spanish.

Formación

• 5-7 years of experience in brand strategy.
• Experience in financial services, consumer apps, or regulated consumer categories is a strong plus.
• Proven ability to write clear, insightful creative briefs that translate complex product propositions into compelling creative territory.
• Hands-on experience managing BHT or similar brand measurement tools.
• Strong analytical skills — able to synthesize qualitative and quantitative data into strategic recommendations.
• Experience briefing and reviewing creative agency work, and giving constructive, actionable feedback.
• Strong project management skills — able to manage multiple campaigns simultaneously without compromising quality.
• Fluent in English and Spanish.

Responsabilidades

• Write, version, and maintain creative briefs for all brand and service campaigns.
• Run and continuously update the BHT waves and dashboards for insights.
• Independently manage small brand projects end-to-end and contribute to larger campaigns.
• Support 360° media strategy development with analytical inputs.
• Prepare briefing materials and presentations for agency meetings.
• Deliver first-round feedback on creative proposals before Manager review.
• Analyze campaign performance post-launch and tie results to brand OKRs.
• Maintain brand documentation including tone-of-voice guides.

Conocimientos

Brand strategy

Creative briefs

Analytical skills

Project management

BHT tools

Fluent English

Fluent Spanish

Herramientas

Dashboards

Descripción del empleo

DiDi Global Inc. is seeking a seasoned Brand Strategist to own the execution layer of brand strategy, translating positioning into actionable briefs and coordinating with the creative agency.

You will run BHT waves, maintain dashboards, and guide cross-functional initiatives across DiDi Financial Services. The role requires 5–7 years in brand strategy, strong analytical abilities, and fluency in English and Spanish.