Brand Leader

MSH; Ciudad de México; On-site; MXN 1,800,000 - 3,000,000; Full time

Job summary

MSH seeks a Latin America Brand Leader in Mexico City to translate a global brand position into bold local market strategies across LATAM. You will define the regional brand vision, build the team, and drive growth through marketing, events and in-store experiences.

Collaborate with Sales, Product, Digital, Analytics and leadership to ensure cross‑functional alignment, manage budgets, and champion a test‑and‑learn culture.

Qualifications

• 10+ years in brand management or marketing, with 5+ years leading teams
• Multinational experience taking a global brand strategy into a local or regional market
• A track record of measurable commercial impact, not just campaigns
• Experience across multiple Latin American markets, managing budgets, agencies and vendors
• A background in consumer, B2C, retail or DTC brands. Experience in our client’s industry is not required.
• Strong executive presence and comfort working in a matrix with regional and global stakeholders
• Professional fluency in English is required, as is Spanish
• Bachelor’s degree in Marketing, Business or a related field; MBA preferred

Responsibilities

• Set the vision and roadmap for Brand Marketing in Latin America: priority markets, customer segments, and what to build locally, regionally or use from the global organization
• Put commercial wins on the board in your first 3–6 months, while building lasting brand equity
• Assess and lead the current team: earn its trust, develop talent, and define the skills the region will need next
• Use technology, workflows and automation to deliver brand and growth at scale
• Partner closely with Sales, Channel, Product, Digital, Creative, Analytics and Operations, and with global and U.S. leadership
• Build a test, learn and scale culture with clear operating rhythms, decision rights and accountability
• Put the customer at the center of how the team plans, prioritizes and measures success

Skills

Brand management

Marketing leadership

LATAM markets

Budget management

Agency/vendor management

Education

Bachelor’s degree in Marketing/Business

MBA preferred

Job description

Latin America Brand Leader | Mexico City

Do you want to build the brand of a global category leader across Latin America, and shape the team that does it?

Our client is a multi-billion-dollar global industry leader. It is known for innovation, a passionate end-user community and a decade of strong, double-digit growth. Latin America is one of its fastest-growing regions. The company is hiring a regional Brand Leader to set the vision, build the team and turn a strong global brand into local market share.

The opportunity

You’ll lead the Latin America Brand Marketing organization: outbound marketing, trade and customer events, merchandising, in-store experience and other customer-facing work. You’ll take a proven global brand position and make it relevant locally. Global non-negotiables stay, the rest you localize, and you’ll make every investment count. You’ll set the long-term vision, deliver quick wins, and get hands‑on with today’s execution.

What you’ll do

• Set the vision and roadmap for Brand Marketing in Latin America: priority markets, customer segments, and what to build locally, regionally or use from the global organization
• Put commercial wins on the board in your first 3–6 months, while building lasting brand equity
• Assess and lead the current team: earn its trust, develop talent, and define the skills the region will need next
• Use technology, workflows and automation to deliver brand and growth at scale
• Partner closely with Sales, Channel, Product, Digital, Creative, Analytics and Operations, and with global and U.S. leadership
• Build a test, learn and scale culture with clear operating rhythms, decision rights and accountability
• Put the customer at the center of how the team plans, prioritizes and measures success

What you bring

• 10+ years in brand management or marketing, with 5+ years leading teams
• Multinational experience taking a global brand strategy into a local or regional market
• A track record of measurable commercial impact, not just campaigns
• Experience across multiple Latin American markets, managing budgets, agencies and vendors
• A background in consumer, B2C, retail or DTC brands. Experience in our client’s industry is not required.
• Strong executive presence and comfort working in a matrix with regional and global stakeholders
• Professional fluency in English is required, as is Spanish
• Bachelor’s degree in Marketing, Business or a related field; MBA preferred

Location:

Mexico City, with travel across Latin America and to the U.S.

Why this role

• A senior leadership role with the scope to shape the function and the team
• A strong global brand with real investment behind the region
• Direct visibility with regional and global leadership
• Competitive executive package

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