Brand Innovation Lead

essity; Ciudad de México; Presencial; MXN 420.000 - 540.000; Jornada completa

Descripción de la vacante

Essity, based in Mexico City, seeks a Brand Innovation Coordinator for the Regio brand (Toilet Paper). You will lead the innovation pipeline from ideation to launch, coordinating with R&D, Supply Chain, Regulatory, Design, and Marketing to meet milestones.

You bring a university degree in business/marketing, 3–4 years of brand innovation experience, a data-driven mindset, strong analytics and project management, and fluency in English. Global team experience is a plus; location Santa Fe, CDMX.

Formación

• University degree in business administration or marketing.
• 3–4 years of relevant experience building and innovating powerful brands.
• Experience developing short, mid and long-term innovation strategies.
• Data-driven mindset with strong analytical skills.
• Project management skills; able to manage multiple projects simultaneously.
• Open minded and creative, with a passion for new challenges.
• Good communication skills.
• Fluent in English.
• Experience working with global teams is a plus.

Responsabilidades

• Drive development of new products and refresh existing franchises from ideation to launch for the Regio Brand (Toilet Paper).
• Serve as central hub connecting R&D, Supply Chain, Regulatory, Design, and Marketing to meet milestones.
• Lead local and global innovation projects with Global Team, CMU, and Brand Managers.
• Identify growth opportunities by understanding competitor activities and consumer shifts.
• Generate innovation strategies across all funnel stages from ideation to launch.
• Ensure profitability by managing end-to-end financial and volume plans.
• Propose improvements to the regular portfolio to increase profit.
• Partner with marketing to hand over key product claims and selling sheets to the sales team.
• Coordinate project management with operational teams to deliver on time.

Conocimientos

Data-driven mindset

Analytical skills

Project management

Communication skills

English fluency

Educación

University degree in business administration or marketing

Descripción del empleo

Essity, based in Mexico City, seeks a Brand Innovation Coordinator for the Regio brand (Toilet Paper). You will lead the innovation pipeline from ideation to launch, coordinating with R&D, Supply Chain, Regulatory, Design, and Marketing to meet milestones.

You bring a university degree in business/marketing, 3–4 years of brand innovation experience, a data-driven mindset, strong analytics and project management, and fluency in English. Global team experience is a plus; location Santa Fe, CDMX.