Brand Innovation Lead: Growth & Launch Strategy

Essity; Santa Fe; Presencial; MXN 420.000 - 540.000; Jornada completa

Descripción de la vacante

Essity Mexico is seeking a Brand Innovation Coordinator for the Regio brand in Santa Fe, CDMX. You will drive the innovation pipeline from ideation to launch, coordinating R&D, Supply Chain, Regulatory, Design and Marketing to meet milestones for the Regio Toilet Paper line.

The role requires a university degree in business or marketing, 3–4 years of brand innovation experience, a data-driven mindset, strong analytics, and solid project management.

Formación

• University degree in business, marketing or related field.
• 3–4 years of experience building and innovating powerful brands.
• Experience developing short-, mid-, and long-term innovation strategies.
• Data-driven mindset with strong analytical skills.
• Project management skills and ability to manage multiple projects simultaneously.
• Open-minded and creative with a passion for new challenges.
• Good communication skills in English; experience with global teams is a plus.

Responsabilidades

• Lead development of new products and refresh existing franchises for the Regio brand (Toilet Paper).
• Manage the innovation pipeline from ideation to launch, ensuring milestones are met.
• Coordinate with R&D, Supply Chain, Regulatory, Design, and Marketing teams.
• Partner with global teams and Brand Managers to identify growth opportunities.
• Translate consumer insights into innovation strategies across the funnel from ideation to launch.
• Ensure profitability by coordinating end-to-end financial and volume plans.

Conocimientos

Analytical skills

English fluent

Project management

Data-driven

Educación

University degree in business administration or marketing

Descripción del empleo

Essity Mexico is seeking a Brand Innovation Coordinator for the Regio brand in Santa Fe, CDMX. You will drive the innovation pipeline from ideation to launch, coordinating R&D, Supply Chain, Regulatory, Design and Marketing to meet milestones for the Regio Toilet Paper line.

The role requires a university degree in business or marketing, 3–4 years of brand innovation experience, a data-driven mindset, strong analytics, and solid project management.