Brand Innovation Coordinator Regio

essity; Ciudad de México; Presencial; MXN 420.000 - 540.000; Jornada completa

Descripción de la vacante

Essity, based in Mexico City, seeks a Brand Innovation Coordinator for the Regio brand (Toilet Paper). You will lead the innovation pipeline from ideation to launch, coordinating with R&D, Supply Chain, Regulatory, Design, and Marketing to meet milestones.

You bring a university degree in business/marketing, 3–4 years of brand innovation experience, a data-driven mindset, strong analytics and project management, and fluency in English. Global team experience is a plus; location Santa Fe, CDMX.

Formación

• University degree in business administration or marketing.
• 3–4 years of relevant experience building and innovating powerful brands.
• Experience developing short, mid and long-term innovation strategies.
• Data-driven mindset with strong analytical skills.
• Project management skills; able to manage multiple projects simultaneously.
• Open minded and creative, with a passion for new challenges.
• Good communication skills.
• Fluent in English.
• Experience working with global teams is a plus.

Responsabilidades

• Drive development of new products and refresh existing franchises from ideation to launch for the Regio Brand (Toilet Paper).
• Serve as central hub connecting R&D, Supply Chain, Regulatory, Design, and Marketing to meet milestones.
• Lead local and global innovation projects with Global Team, CMU, and Brand Managers.
• Identify growth opportunities by understanding competitor activities and consumer shifts.
• Generate innovation strategies across all funnel stages from ideation to launch.
• Ensure profitability by managing end-to-end financial and volume plans.
• Propose improvements to the regular portfolio to increase profit.
• Partner with marketing to hand over key product claims and selling sheets to the sales team.
• Coordinate project management with operational teams to deliver on time.

Conocimientos

Data-driven mindset

Analytical skills

Project management

Communication skills

English fluency

Educación

University degree in business administration or marketing

Descripción del empleo

Brand Innovation Coordinator Regio

About the Role

If you are passionate about innovating, building loved brands and you love to generate a connection with consumers... this role is for you! The Brand Innovation Coordinator is responsible to lead and deliver innovation pipeline (short & long term), with the objective to increase market share, value & profit while increasing brand equity. This is a role that requires critical thinking, creativity and resilience to ensure relevant innovation is generated for the brand Regio.

What You Will Do

• Responsible for driving the development of new products, refreshing existing franchises, and managing the pipeline from ideation to launch for the Regio Brand (Toilet Paper).
• Serve as the central hub connecting R&D, Supply Chain, Regulatory, Design, and Marketing teams to ensure milestones are met.
• Lead local & global innovation projects closely with Global Team, CMU & Brand Managers.
• Understand competitor activities, industry trends, and consumer behavior shifts to identify growth opportunities.
• Identify consumer needs & insights to generate innovation strategies across all funnel from Ideation to Launch.
• Ensure profitability of innovations by managing end to end financial & volume plans.
• Creative & analytical thinking is required to identify improvements in regular portfolio to increase profit.
• Partner with the marketing teams to hand over key product claims, toolkits, and selling sheets to the sales/commercial teams.
• Project management with operational teams to deliver innovation on time.

Who You Are

• University degree, preferably in business administration, marketing.
• Min 3-4 years relevant experience building & innovating powerful brands
• Experience in developing short mid- and long-term innovation strategies.
• Data driven mindset with strong analytical skills
• Project management skills - ability to manage multiple projects at the same time.
• Open minded and creative passion for new challenges
• Good communication skills
• Fluent in English
• Experience working with global teams is a plus.

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us

#Essity #BrandInnovation #InnovationJobs #ConsumerInsights #ProjectManagement #BeYouWithUs

#Essity-MX

Location: Santa Fe, CDMX

Application End Date:

24 sept 2026

Job Requisition ID:

Essity265351