Brand Innovation Coordinator Regio

Essity; Santa Fe; Presencial; MXN 420.000 - 540.000; Jornada completa

Descripción de la vacante

Essity Mexico is seeking a Brand Innovation Coordinator for the Regio brand in Santa Fe, CDMX. You will drive the innovation pipeline from ideation to launch, coordinating R&D, Supply Chain, Regulatory, Design and Marketing to meet milestones for the Regio Toilet Paper line.

The role requires a university degree in business or marketing, 3–4 years of brand innovation experience, a data-driven mindset, strong analytics, and solid project management.

Formación

• University degree in business, marketing or related field.
• 3–4 years of experience building and innovating powerful brands.
• Experience developing short-, mid-, and long-term innovation strategies.
• Data-driven mindset with strong analytical skills.
• Project management skills and ability to manage multiple projects simultaneously.
• Open-minded and creative with a passion for new challenges.
• Good communication skills in English; experience with global teams is a plus.

Responsabilidades

• Lead development of new products and refresh existing franchises for the Regio brand (Toilet Paper).
• Manage the innovation pipeline from ideation to launch, ensuring milestones are met.
• Coordinate with R&D, Supply Chain, Regulatory, Design, and Marketing teams.
• Partner with global teams and Brand Managers to identify growth opportunities.
• Translate consumer insights into innovation strategies across the funnel from ideation to launch.
• Ensure profitability by coordinating end-to-end financial and volume plans.

Conocimientos

Analytical skills

English fluent

Project management

Data-driven

Educación

University degree in business administration or marketing

Descripción del empleo

Brand Innovation Coordinator Regio

About the Role If you are passionate about innovating, building loved brands and you love to generate a connection with consumers… this role is for you! The Brand Innovation Coordinator is responsible to lead and deliver innovation pipeline (short & long term), with the objective to increase market share, value & profit while increasing brand equity. This is a role that requires critical thinking, creativity and resilience to ensure relevant innovation is generated for the brand Regio.

What You Will Do

Responsible for driving the development of new products, refreshing existing franchises, and managing the pipeline from ideation to launch for the Regio Brand (Toilet Paper). Serve as the central hub connecting R&D, Supply Chain, Regulatory, Design, and Marketing teams to ensure milestones are met. Lead local & global innovation projects closely with Global Team, CMU & Brand Managers. Understand competitor activities, industry trends, and consumer behavior shifts to identify growth opportunities. Identify consumer needs & insights to generate innovation strategies across all funnel from Ideation to Launch. Ensure profitability of innovations by managing end to end financial & volume plans. Creative & analytical thinking is required to identify improvements in regular portfolio to increase profit. Partner with the marketing teams to hand over key product claims, toolkits, and selling sheets to the sales/commercial teams. Project management with operational teams to deliver innovation on time.

Who You Are

University degree, preferably in business administration, marketing. Min 3-4 years relevant experience building & innovating powerful brands. Experience in developing short mid- and long-term innovation strategies. Data driven mindset with strong analytical skills. Project management skills – ability to manage multiple projects at the same time. Open minded and creative passion for new challenges. Good communication skills. Fluent in English. Experience working with global teams is a plus.

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us #Essity #BrandInnovation #InnovationJobs #ConsumerInsights #ProjectManagement #BeYouWithUs #Essity-MX

Location: Santa Fe, CDMX

Application End Date: 24 sept 2026

Job Requisition ID: Essity265351

About Essity

Essity is a leading global hygiene and health company. Our expertise began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. We innovate for good to break barriers and contribute to shaping a healthier future.

At Essity, we have a people-first approach where every career is as unique as the individual. We empower employees to excel together and reach their full potential through a winning culture driven by a powerful purpose. Our performance-oriented environment motivates employees to think differently and embrace challenges so we can continue improving lives, every day through better hygiene and health. We provide a sustainable work-life based on flexibility for both employees and employers. We are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us.

Our purpose of Breaking Barriers to Well-being, enables customers and consumers to lead fuller lives at all stages of life. Our leading global brands include TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa are sold in 150 countries.

In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people.

We are headquartered in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm.

If you want to join a company where dedication to people is powered by innovation, welcome to Essity!