Brand Growth Lead, FMCG & Innovation

Bic Corp; México; On-site; MXN 1,200,000 - 1,800,000; Full time

Job summary

Bic Corp is seeking a Brand Manager for Lighters in Mexico. You will lead strategic development, drive growth, and collaborate with sales, trade marketing, innovation, and supply chain to deliver profitable expansion.

The role focuses on long-term equity with short-term commercial priorities, shaping the local brand strategy and portfolio performance. El candidato ideal posee 5–10 años en marketing, experiencia en FMCG y dominio avanzado de inglés, con capacidad de liderar proyectos y equipos en

Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, or related; MBA preferred.
• 5-10 years marketing experience in FMCG o retail.
• Advanced English is mandatory.

Responsibilities

• Lead development and execution of annual and multi-year brand strategies.
• Own P&L-related brand performance indicators including sales growth and market share.
• Identify growth opportunities through consumer insights, market trends and data analytics.
• Lead market information with syndicated data and distribution objectives, with ROI considerations.
• Drive product launches, renovations, packaging, and portfolio optimization locally.
• Increase mental and physical availability through integrated campaigns and strong cross-functional collaboration.
• Monitor campaigns, optimize investments and ensure effective budget usage.
• Mentor and develop junior team members and drive a culture of innovation.

Skills

Advanced English

Brand management

Analytical capability

Digital marketing knowledge

Cross-functional collaboration

Budget management

Leadership

Education

Bachelors in Marketing / Business Administration

MBA or related degree preferred

Job description

Bic Corp is seeking a Brand Manager for Lighters in Mexico. You will lead strategic development, drive growth, and collaborate with sales, trade marketing, innovation, and supply chain to deliver profitable expansion.

The role focuses on long-term equity with short-term commercial priorities, shaping the local brand strategy and portfolio performance. El candidato ideal posee 5–10 años en marketing, experiencia en FMCG y dominio avanzado de inglés, con capacidad de liderar proyectos y equipos en