Brand Manager - Lighters

Bic Corp; México; Presencial; MXN 1.200.000 - 1.800.000; Jornada completa

Descripción de la vacante

Bic Corp is seeking a Brand Manager for Lighters in Mexico. You will lead strategic development, drive growth, and collaborate with sales, trade marketing, innovation, and supply chain to deliver profitable expansion.

The role focuses on long-term equity with short-term commercial priorities, shaping the local brand strategy and portfolio performance. El candidato ideal posee 5–10 años en marketing, experiencia en FMCG y dominio avanzado de inglés, con capacidad de liderar proyectos y equipos en

Formación

• Bachelor's degree in Marketing, Business Administration, Economics, or related; MBA preferred.
• 5-10 years marketing experience in FMCG o retail.
• Advanced English is mandatory.

Responsabilidades

• Lead development and execution of annual and multi-year brand strategies.
• Own P&L-related brand performance indicators including sales growth and market share.
• Identify growth opportunities through consumer insights, market trends and data analytics.
• Lead market information with syndicated data and distribution objectives, with ROI considerations.
• Drive product launches, renovations, packaging, and portfolio optimization locally.
• Increase mental and physical availability through integrated campaigns and strong cross-functional collaboration.
• Monitor campaigns, optimize investments and ensure effective budget usage.
• Mentor and develop junior team members and drive a culture of innovation.

Conocimientos

Advanced English

Brand management

Analytical capability

Digital marketing knowledge

Cross-functional collaboration

Budget management

Leadership

Educación

Bachelors in Marketing / Business Administration

MBA or related degree preferred

Descripción del empleo

Brand Manager - Lighters

Empresa : Bic Corp Tipo de empleo : Tiempo completo Mexico

Descripción del trabajo - Brand Manager - Lighters

JoinBIC World, acommunity of brandsdedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed togrowing our iconic and innovative brandsby reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a\"roll up your sleeves and get the job done\"mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

Purpose of the role

The Brand Manager is responsible for leading the strategic development and execution of the category growth agenda, driving sustainable business results through strong brand building, consumer understanding, and cross-functional leadershipwith other areas. This role ownslocalbrand strategy and portfolio performance, ensuring the delivery of profitable growth, market share expansion, and superior consumer experiences across channels and touchpoints.

The role requires balancing long-term brand equity building with short-term commercial prioritiesgrowing market share targets aligned with BIC’s strategy priorities, transforming insights into actionable growth opportunities while collaborating closely with sales, trade marketing, innovation, finance, consumer insights, and supply chain teams.

Key accountabilities:

• Lead the development and execution of annualplanand multi-year brand strategies aligned with businessobjectivesand category priorities.


• Own P&L-related brand performance indicators including sales growth, market share, profitability, penetration, and brand health metrics.


• Identifyand leadgrowth opportunities through consumer insights, market trends, competitive intelligence, and data analytics.


• Lead market information with syndicated data, marketshareand distributionobjectives, making recommendations and sharing predictive informationanticipatingactions standards.


• Drive innovation pipelines including product launches, renovation initiatives, packaging development, and portfolio optimizationat a local level.


• Increase mental availability, developingintegrated marketing campaigns across media, digital,shopper, retail, and experiential touchpoints.


• Increase physical availability, partneringclosely with Trade Marketing and Sales teams to ensure effective commercialization and execution excellence at point of sale.


• Lead agency relationships and external partners to deliver high-quality creative and communication outputs.


• Monitor campaign effectiveness and business performance, using data and KPIs tooptimizeinvestments and improve ROI.


• Manage brand budgets effectively and ensureoptimalallocation of resources.


• Influence and collaborate cross-functionally with internal stakeholders to align priorities and drive execution.


• Mentor and develop junior team memberswhile fostering a culture of innovation, accountability, and continuous improvement.

Knowledge, skills and experience

Minimum qualification required: Bachelor’s degree in Marketing, Business Administration, Economics, or related discipline. MBA or postgraduate degree preferred.

Qualifications:

• 5-10 years of progressive marketing experience, preferably within FMCG, consumer goods, retail, or related industries.


• Proven experience in brand management with responsibility for business growth and portfolio management.


• Experience leading integrated marketing initiatives and product innovation projects.


• Strong experience working with cross-functional teams in complex organizations.


• Demonstrated success managing budgets and delivering measurable business impact.


• Advanced English (mandatory).


• Knowledge of digital marketing ecosystems, media effectiveness, and shopper marketing principles.


• Strong analytical capability with experience leveraging market data and consumer insight (Nielsen, Kantar, Euromonitor, Iscam).


• Understanding of financial principles including P&L management and ROI analysis.

Other key factors:

• Strategic thinking with strong commercial acumen.


• Strong leadership and influencing capabilities.


• Excellent communication and storytelling skills.


• Data-driven decision-making ability.


• Strong project management and prioritization skills.


• Ability to work in fast-paced, complex environments.


• Entrepreneurial mindset with high ownership and accountability.


• Collaborative leadership and team development skills.

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.

Sobre la empresa

Bic Corp

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