Brand Communications Lead

NOVACARD; Ciudad de México; On-site; MXN 600,000 - 900,000; Full time

Job summary

NOVACARD is seeking a Communications Manager to bring the NOVAFIN brand to life across all owned and earned channels. You will oversee content creation, social media, PR, creative production, and brand governance to ensure consistent messaging throughout the customer journey.

The role collaborates with senior leadership to translate brand strategy into market-facing communications that build trust, engagement, and recognition in a fast-growing fintech environment.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, Business Administration, or a related field.
• 5–8 years of experience in communications, content marketing, public relations, social media management, or brand communications.
• Experience managing agencies, freelancers, and creative production workflows.
• Experience within fintech, financial services, consumer lending, or technology environments is preferred.
• Strong understanding of content development, public relations, social media management, and brand governance.

Responsibilities

• Brand Execution & Governance: Ensure consistent brand identity, voice, and messaging across all customer-facing communications.
• Content & Owned Channels: manage NovaFin's social media, blog, and content calendar.
• Public Relations & External Communications: develop media relations, press materials, and executive communications.
• Creative Production Management: coordinate briefs and manage production of marketing assets.
• Vendor & Agency Management: oversee agencies and vendors, timelines and budgets.
• Community Engagement & Brand Advocacy: monitor feedback and drive customer advocacy.
• Reporting & Performance Monitoring: track content and engagement metrics and provide insights.

Skills

Brand governance

Content planning

Storytelling

Project management

Stakeholder management

Creative production coordination

Bilingual: English & Spanish

Education

Bachelor's degree in Communications, Marketing, PR, Journalism, Business Administration

Job description

NOVACARD is seeking a Communications Manager to bring the NOVAFIN brand to life across all owned and earned channels. You will oversee content creation, social media, PR, creative production, and brand governance to ensure consistent messaging throughout the customer journey.

The role collaborates with senior leadership to translate brand strategy into market-facing communications that build trust, engagement, and recognition in a fast-growing fintech environment.